Expectation by the user is that they will receive a White Paper if they provide their own details. If they have to press another button, that is annoying. If they see a button that suggests more steps that can be a stopper as the User may think there are more hoops to jump through. Exit User; lost conversion.
I can't see why submitting a form and allowing download is NOT conversion. It will be tracked in the logs anyway. Apart from showing that they REALLY want the White Paper by clicking again on another button I don't see the benefit. The odds of somebody going to the trouble of filling in details and then NOT clicking on a button to download the White Paper I would say are slim. Make download automatic and keep the process as painless as possible. However you should still have a button to download the White Paper on the Thank-you page IF the download does not commence in a reasonable time or is interrupted. And you should also push other White Papers that may be of interest to the User on the thank-you page as well that the User can download directly. The User has committed their information you, so give them a few extra golden nuggets is always a good customer building thing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47898 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
