Seconding what Dan said, and adding this: 

- Create an agenda...but don't overdo it. Scheduling down to the minute can 
create a false sense of urgency during the brainstorming, and impedes flow and 
creativity. Suggestion: set coarse-grained timings for the  main agenda items. 
Avoid "5 minutes - activity x" and "10 minutes - activity y" granularity. 

- Also, I suggest coming out of the workshop with the goal of further 
"validating" the personas via add'l user research. I put that in quotes because 
there's no industry-standard method or measure for validating personas. But 
there are methods and techniques for gathering corroborating evidence and 
expanding on the initial assumptions about your customers' goals, workflow, 
motivations and constraints. 

I would love to expand on this last point b/c I'm currently working on two big 
persona "validation" projects. But it's time to hit the road for holiday 
travels. If there's further interest in persona validation techniques I'll post 
more after Christmas (also known to my tribe as "the night we order Chinese 
takeout" :-)

HH, 
Paul

- - - - - - -
Paul Sherman, Principal, ShermanUX
User Experience  Research | Design | Strategy
[email protected]
www.ShermanUX.com
+1.512.917.1942
- - - - - - - 

On Dec 23, 2009, at 7:36 AM, Daniel Szuc wrote:

Hi:

Questions:

* Do you have user data to help develop the personas?
* Do you have some data to help drive improvements for the online
journey?
* What roles/titles are attending the workshop?
* What do you want to people to do with the output after the
workshop?

Suggest you could:

* Develop the Personas before the workshop for people to validate
* Use the issues to group and drive "design goals" before starting
the design
* Use the time to divide into 2 teams to come up with 2 solutions and
then bring the best of the 2 solutions together into 1
* Test the solution with the group against tasks to help iterate

Planning note - An important part of a workshop is to ensure that
expectations are set correctly before you walk in so that everyone
understand what you will and will not achieve.

Also see -
http://www.uxmatters.com/mt/archives/2007/06/walking-through-your-product-design-with-stakeholders.php

rgds,
Dan



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