I have not implemented these on a site, but my experience with them as a user has been very negative. The "Would you like to take a survey?" dialogue immediately calls to mind every time I've ever agreed to take a survey in real life, and been promised it would "only take 2 minutes," and ten minutes later I'm still standing there. I universally click "no thanks," and am left annoyed that I had to click through to get to the content I want.
I think that a better approach would be to build it into the checkout experience as only 1-3 questions after the confirmation, so that people can feel confident that they know that they're not signing up for a long, involved process. Spread the questions over more users (let's assume there are 9 questions - show each user three), and with a better response rate you should gather at least as much data. That's my hypothesis, anyway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48305 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
