[image: newsletter] Metaphor Brainstorming: Using Metaphors to Generate Design Ideas, Requirements, and Product Personality Workshop with Chauncey Wilson
Metaphor brainstorming is a powerful ideation and conceptual design technique for generating underlying metaphors, requirements, features, and attributes for new and existing products. Metaphor brainstorming begins with traditional brainstorming of high-level metaphors. These metaphors are then deconstructed into their components and attributes. Finally, the items from the deconstruction are mapped to potential features, requirements, or attributes of the new product. Metaphor brainstorming is most useful during the early stages of design for developing conceptual models, generating requirements, and early user interface design where you are specifying the relationship between features and specific user interface metaphors. In this workshop, Chauncey Wilson will: 1. Describe the metaphor brainstorming process; 2. Explain how take the output and convert that into requirements and design concepts; [image: cid:[email protected]] *When?* January 21st, 2010 6:30PM *Where:* Autodesk 399, Pu Dian Road, Pudong New District, Shanghai, 200122, P.R. China view map <http://farm3.static.flickr.com/2705/4276055882_0b620025bc_o.png> 中国上海市浦东新区浦电路399号欧特克软件（中国）有限公司 +86 21 3865 3333 *RSVP: * Due to the limited number of seats (50 seats), you must *confirm your presence<[email protected]?subject=%27metaphor%20brainstorming%27%20workshop%20with%20chauncey%20wilson:CONFIRM%20MY%20PRESENCE&body=This%20is%20to%20let%20you%20know%20I%27d%20like%20to%20confirm%20my%20presence%20at%20this%20event> * to attend this event [image: baili]*Chauncey Wilson* | Autodesk, Inc. <http://www.autodesk.com/> Senior User Researcher at Autodesk in Waltham and an adjunct professor in the Human Factors in Information Design<http://www.bentley.edu/idcc/courses_grad_mshfid.cfm>graduate program at Bentley University <http://www.bentley.edu/>, Chauncey Wilson has more than 25 years in the field as a usability engineer, usability manager, user researcher, and development manager. Chauncey has presented at CHI<http://www.sigchi.org/>, UPA <http://www.upassoc.org/>, HFES, APA, and STC conferences and has co-authored chapters in the 1997 Handbook of HCI<http://www.amazon.com/gp/product/0444818626?ie=UTF8&tag=d3tidetecu-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0444818626>, and Cost-Justifying Usability, Second Edition: An Update for the Internet Age, Second Edition<http://www.amazon.com/gp/product/0120958112?ie=UTF8&tag=d3tidetecu-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0120958112> . Chauncey recently edited a book for web designers due out later this fall, and just published User Experience Re-Mastered: Your Guide to Getting the Right Design<http://www.amazon.com/gp/product/0123751144?ie=UTF8&tag=d3tidetecu-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0123751144>. He also wrote "The Well-Tempered Practitioner" column for the ACM CHI publication Interactions during 2006 and 2007, collaborated on the UPA Code of Conduct<http://www.upassoc.org/about_upa/leadership/code_of_conduct.html>, and is co-editor of the Methods sections of the UPA Body of Knowledge (BoK)<http://www.upassoc.org/upa_projects/body_of_knowledge/bok.html> . In addition to his usability and design work, Chauncey is also a serious amateur chef, gadgeteer, bookophile, and photographer. *WHAT IS IxDA?* The Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community. [ 国际交互设计协会(IxDA)是一个由成员自发组织，致力服务于国际交互设计团队交流需求的社会组织。 ] With the help of more than 7,500 members since 2004, the IxDA provides an online forum <http://www.ixda.org/discuss.php> for the discussion of interaction design issues.[ 自2004年以来，在超过7500名成员的帮助下，IxDA为交互设计话题提供了在线交流论坛。] *IxDA MISSION* ・ *Evangelism* (传播): Promoting awareness of the discipline, craft, and value of interaction design and design research among businesses, academia, consumers, and colleagues. 提升人们对交互设计和研究的原理，技巧以及其对商业、学术、消费者和企业内部员工所具有的价值的认知。 ・ *Innovation* (创新): Advancing the discipline of interaction design. 推进交互设计的学科理论建设。 ・ *Professionalism* (专业): Encouraging high standards of practice within the interaction design discipline. 鼓励高水准地实践交互设计准则。 ・ *Education* (教育): Establishing standards for academic programs in interaction design. 建立交互设计学科标准。 ・ *Community Building* (团体建设): Developing a close-knit community of interaction design professionals. 发展一个志同道合的交互设计专业团体。 [image: cid:[email protected]]
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