Hi Lin,
Since I work for Checkbox Survey I hope I can help you.  Firstly, we
have a wealth of resources on our website - blog posts, webinars, and
training videos that should provide you with lots of tips and tricks
on how to conduct your survey.  This blog post in particular should
help you out:
http://www.checkbox.com/blog/2009/07/12-tips-on-how-to-conduct-your-first-online-survey/
1.  You should limit the number of questions on a page to around 6. 
Respondents may lose patience if they have to scroll through lengthy
pages.  Try and keep questions grouped per page too, so that each
page begins a new topic area.
2.  A survey can be as long as you like as long as you keep it
relevant.  If you have a lengthy survey, make sure you alert your
respondents in an introduction as to how long it should take to
complete.  This will allow them to decide whether they will take the
survey right away, or put it aside for when they have more time.
Using a progress bar will also help guide your respondents as to how
far through the survey they are.
3.  For your rating questions - keep the scale as simple as possible
in terms of wording (2-3 words if you can).  If this is an issue,
then use a number scale, 1-5 and then at the top of each page insert
a 'message' describing what the numeric ratings mean.
You could also use a matrix item to condense the space and number of
questions on a page if all your rating scales are the same.  For
example, you say the questions have been categorized around 5
dimensions - maybe you could have 5 matrix items (one per page) to
clearly set this out.

I hope this has been of some help and I recommend checking out our
blog posts for more Checkbox tips and tricks.

Good Luck

Shona



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=48492


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