Linda,
Here are some thoughts:
Because it is a lengthy survey, I am worried about a couple of
things:
1. Does the number of question per page matter? If so what is the
average
number of questions a participant should answer per page before
they lose
patience?
The number of Qns per page do matter. keep in mind your respondent
profile - if they are busy people a shorter version of the survey
would work better. To increase completion rate tell your respondents
upfront the time it is going to take them to take the survey. the
number of questions per page should be guided by the fact that the
questions have to be grouped according to their context - move them to
the next page if the context/ topic changes. Avoid situations which
requires the respondents to do a lot of scrolling.
2. Alternatively, what is the maximum number of pages a survey
should have?
This is tied to 1 above.
3. 30 of the 45 questions will be requesting the answers to be on a
scale of
1 - 5. Each of these ratings will have an associate description.
What is a
good length (e.g. 4 - 5 words) for these rating descriptions?
Why dont you try using the matrix type question - you can have three
such questions (one on each page) each having ten attributes. You do
not have to limit yourself to 4 - 5 words for the description and you
may use a complete sentence of 10 - 20 words.
Regards
Alok Jain
http://insightify.com
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