Is there any general research or opinion out there when it comes to
driving users to register on a general information site? 

For instance, is it better to "tease" content by offering one
recipe or advice column to give users a taste, and then to lock the
rest behind registration?

My concern is that 1) people won't register if they know they can
get the information for free on other sites 2) It feels like a cheap
ploy to offer content and then put up a barrier to accessing it 3)
the way to get users to register is to build trust and a sense of
value in a website
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