Sorry ignore my last post, thought I would get some auto styling from copying and pasting your previous comments. Here it is again but this time with a slightly better visual hierachy...
Hi Marc, See my feedback below: 1) people won't register if they know they can get the information for free on other sites. If your website is offering the same content that's available for free elsewhere chances are people won't register. It also means that you, more than likely, wont end up as high on Google as people will be less likely to link through to paid-for services. As with most website unique, interesting content is what drives people to visit and explore. A better service for registered users as opposed to non-registered users is, for me a reason to register. 2) It feels like a cheap ploy to offer content and then put up a barrier to accessing it. Quite a few different media websites use a similar busines model to get people to pay, New York Times, Business Week etc, where you either get access to the first 4 articles for free then have to pay or you are offered a short intro to the article and to view the entire article requires registering/paying. NYTimes paid for model http://www.btobonline.com/apps /pbcs.dll /article?AID= /20100120 /MEDIABUSINESS /100129995 /1001 3) the way to get users to register is to build trust and a sense of value in a website. If you're giving people a better service, or access to unique content for registering then you're more than likely to register. Basically, for the user, what's the pay-off? I'm giving you my details and what will I get in return. If you use IxDA as an example you get to participate in online discussions with a well respected peer group for registering your details. I have a couple of questions: 1. Is the login to help build a sense of community for the website? 2. Are you collecting details just so you can market/spam to them? 3. What's the motivation for someone to register? This research may help you http://www.useit.com/alertbox/990711.html http://www.usabilitynews.com/news/article2629.asp Hope this helps Graham Sear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48799 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
