On Feb 17, 2011, at 4:43 AM, Edward Ned Harvey wrote:

> Imagine if Microsoft charged a 30% tax on all products people bought while 
> using Windows.  Would you as a consumer continue using Windows?  Forcing 
> developers to cater to them?

Let's look at what that 30% gets you, the developer/publisher, for selling your 
wares via the Apple stores.

1) Apple is the payee of record. This is *very* important for most developers, 
especially indie developers, for one simple reason: fraud. When someone commits 
fraud, you (the developer) aren't responsible for dealing with it. You're not 
responsible for PCI compliance. A lot of things can go wrong when dealing with 
financial transactions, especially online, and Apple's 30% cut means you don't 
need to deal with any of it.

2) Apple is providing all the hosting and distribution via CDNs for your 
application. All you have to do is upload your content. You don't have to worry 
about running your own servers. You don't have to worry about bandwidth bills, 
or ensuring your hosting provider can handle spiky/peaky bandwidth loads, or 
that your webserver isn't going to crash when suddenly 100,000 people decide 
your app/content is the best thing since sliced bread.

3) Apple provides a built-in mechanism to handle licensing for your 
applications and/or content. You don't need to maintain a license database. You 
don't need to manage a registration database. You don't need to come up with a 
key generation system yourself.

That's just off the top of my head. If you were selling your wares outside of 
the Apple market/device ecosystem, you'd have to come up with your own ways of 
handling those (and more) problems.

Point being, it's not like Apple is doing *nothing* and charging 30%. You do 
actually get something for it.

And, like everyone else has pointed out, you don't *have* to sell to Apple's 
users, and you don't *have* to buy Apple devices.

Gregory

-- 
Gregory K. Ruiz-Ade <[email protected]>
OpenPGP Key ID: EAF4844B  keyserver: pgpkeys.mit.edu



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