Duarte,
I agree with you and have similar ideas. I just recently sent an email
similar (cites National Public Radio and Wikipedia examples) to these ideas to
the Board. http://lists.osgeo.org/pipermail/board/2011-June/003816.html The
premise of my idea is that there are numerous agencies and companies that have
employees with minor budgetary authority to spend ~$500 on software and these
individuals are often using OSGeo projects and getting assistance using these
OSGeo projects on the email lists and IRC. It makes sense that these people
might be involved in sponsorship. What do others think?
Although not heavily promoted, OSGeo and some projects can accept money
through OSGeo here, http://www.osgeo.org/sponsorship/opportunities Some have
$500 minimums.
Here is the content of that email:
Board,
I started this email about six months ago and wanted to keep refining it and
adding bits, but, it seems to be the opportune time to send it since it is a
current topic for the Board (and it is already far too long - perhaps I should
have spend more time removing not adding).
I have some ideas pertaining to fundraising that I did not find previously
discussed on the board or fundraising email lists. Searching the wiki and
board minutes didn't turn up this discussion either. Perhaps these ideas have
already been discussed and discarded in other venues. I think that OSGEO
projects could get substantial funds from many corporate and agency users in
$500-$2,000 increments on an annual basis.
I am thinking of a fundraiser very similar to the National Public Radio style
in the States. That is that for one week instead of providing high quality,
commercial free, respected news and music, they focus at least 50% of the time
on fundraising. In addition to changing the focus to fundraising they use all
methods possible to fundraise. The methods seem almost extreme. It verges on
berating, guilt, coercion, and other less dignified methods. Here are some
clips that highlight some of these methods although mixed with humor,
http://www.vpr.net/episode/49677/ If you have never listened to a NPR style
fundraiser, I would suggest listening to one (although I also suggest listening
to the station for a week without fundraiser to experience some of the more
positive aspects of NPR). There should be one on internet radio currently,
perhaps someone can send out a link when their local station is fundraising.
In all the fundraising the focus is that NPR provides unique, high quality,
commercial free, respected news and music and that you, yes you, can help
provide that unique, high quality, commercial free, respected news and music
that you and others value so much. This is impressed upon you in that familiar
authoritative NPR voice which you have come to trust and respect over the
years.
NPR has the benefit that people listen to the radio for extended periods of
time at home, at work, and in the car going places. To adopt that approach to
OSGeo, would be project mailing lists, IRC channels, websites, and other
communication methods. From the mailing lists, it is clear that most users
regard OSGeo developers very highly. If these respected developers asked for
$500 support from users once a year, I think that many would respond.
Developers routinely add new formats, functions, fix bugs, answer 10 of
thousands of questions through email and IRC, and otherwise are very responsive
to the users. If these developers spent one week a year asking for support and
boasting their project's accomplishments, users would respond. Following in
the NPR style, some large donor could offer a limited time match. Company X
will match your donation, thus doubling it, up to $1,500 if you donate in the
next 24 hours. We need you to donate to help us get that $1,500.
http://wiki.osgeo.org/wiki/How_Can_I_Help websites, planet.osgeo.org, personal
blogs, developer signatures used on the email list and everything else would
need to be temporarily changed to focus on fundraising. Just as NPR focuses on
"unique, high quality, commercial free, respected news and music and that you,
yes you, can help provide that unique, high quality, commercial free, respected
news and music that you and others value so much" I think that OSGEO and
Projects can focus on the same thing just replacing "news and music" with
"Geospatial software and support"
I think that this would only work if it were really supported and done by
developers. A developer who has helped you individually, answered 10's of
1,000's of questions, fixed bugs for you, added new functionality, etc is far
more persuasive than someone who might volunteer just for fundraiser (me) or
even Tyler.
This could be an opportunity to have people sign themselves up as OSGeo members
too. Perhaps donations could include 'premiums' like a shirt and coffee mug.
I think that for the States, a good time of year is the spring (April/May).
I think that the board is looking into lowering the $500 minimum. While that
could make supporting even more accessible to some users, agencies, and
companies, others that would give $500 may take a $250 option if it is
available. It seems fair to have no minimum level for individuals but a higher
level for agencies and companies.
Benefits: more funds, broad support from many sources, contributors planned
for it as an annual expense, people sign up as members, shirts and coffee mugs
everywhere is good advertising, more and greater involvement.
Drawbacks: Developers may not want to fundraise for a week (they are already
busy doing a ton of work), developers may feel that fundraising is demeaning to
them, OSGeo may appear less 'dignified', not all OSGeo projects allow for
support through OSGeo, this could generate a lot of paperwork and mailing for
Tyler who may be busy with other OSGeo tasks (paperwork that raises money may
be considered a benefit also), this really focuses on projects not OSGeo itself
(so this may only be 25% as effective as it could be for OSGeo), focusing
OSGeo, OSGeo projects, and OSGeo developers on fundraising for a week takes the
focus away from the projects, development, email list support, and other tasks
that are usually the focus, these are all ideas for the people that already
contribute the most to OSGeo to do more, it seems that OSGeo's approach has
been to get large sponsors which has been working and this is different than
that and could offend large sponsors, changing email signatures, IRC topics,
websites, and everything else is a lot of work.
I have listed more drawbacks than benefits but that is because it is easy to
criticize. Also, some of the drawbacks are probably not really drawbacks and
may be positives.
I think that any non-profit can have a fundraiser 1-2 times a year without
losing prestige. For instance, here is the wikipedia one currently:
http://wikimediafoundation.org/wiki/WMFJA6/en/US?utm_medium=sitenotice&utm_campaign=Saturday1113&utm_source=2010_JA1_Banner3_US&country_code=US
The second funding idea I have is to contact contractors and businesses that
use OSGeo software and encourage them to ask clients to contribute to the OSGeo
projects that they use. So if you do a project for a client that uses
OpenLayers, ask them to consider a tax-deductible contribution to OpenLayers
that allowed you to do that project for them for substantial savings. Also
explain that supporting the projects will help implement new features which
will keep the software very useful for them continuing into the future as new
formats and technologies emerge. This would essentially be encouraging
contractors and consultants using OSGeo to offer their clients the option of
adding $200-500 to support OSGeo projects which made the whole thing possible
and to help further the projects for their future needs. Perhaps this idea is
an idea for a different thread and discussion.
Perhaps these ideas can find a place in the overall fundraising outlined here,
http://wiki.osgeo.org/wiki/Fundraising_Strategy I see that some of these are
already included in the 2010 page, http://wiki.osgeo.org/wiki/Fundraising_2010
Bests, Eli
>>> On 6/3/2011 at 2:55 AM, in message
<[email protected]>, Duarte Carreira
<[email protected]> wrote:
> Have there been any discussions about ways of raising funds for projects
> under the OSGeo umbrella?
>
> For instance, annual fund raising campaigns like Wikipedia does? Or
> letters/emails asking for donations to known "significant" users as
> associations sometimes do? Or using sites specialized in linking users
> requests to developers? I suppose this is to be done by each project
> individually...
>
> What are the current opinions?
>
> Regards,
> Duarte
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