Thanks for the clarity Marc, there is a very different focus between the two activities.
My two-cents is what we need here - and what Cameron asked for at the start of the thread - is volunteers to put time on the table. OSGeo is a volunteer organization, please in pitch in to make it great. -- Jody Garnett On 17 March 2016 at 09:37, Marc VLOEMANS <[email protected]> wrote: > All > > > If this year's marketing communication and budget is reflecting last > year's, then that's of course a discretionary Board decision. > To combine WebCom and MarkCom can in that case be a practical solution, for > now... > > However, to combine them more permanently would downgrade the 'Art of > Marketing' > to just 'Promotion'. And would not emply the total toolbox at our disposal to > grow usage of > FOSS for GIS. Marketing can be so much more... > > In order to really benefit from all marketing has to offer, we need to have > established at a minimum level: > - what are our offerings/products/services and their added end value? > - what is (are) our target segment audience(s), direct and indirect for the > above? > - how do we create interest for it/these (the promotional aspect) per target > group? > - how/via which appropriate channels do we distribute that > offering-product-service (incl OSGeo-Live) > - which community members/orgs/externals/partners/suppliers are to be involved > - what are available timelines, resources and deliverables? > And these questions-answers are to be addressed interdependently in a single > coherent approach. > > If such approach is considered too far fetched...then just have a single Com > for the future, focusing on promotional aspects and media; 'PromCom'. > > Not my preferred choice, though ;-) > > > Marc Vloemans > > > Kind regards, > > Marc Vloemans > > Mobile +31(0)651 844262 > LinkedIn: http://nl.linkedin.com/in/marcvloemans > Twitter: http://twitter.com/marcvloemans > http://www.slideshare.net/marcvloemans > > > 2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl) < > [email protected]>: > >> Hi all, >> >> The website is a tool, just as OSGeo-Live is a tool. >> The 2 committees (WebCom and MarkCom) are closely related. >> >> In my opinion MarkCom set the goals and probably defines what tools are >> needed to reach these goals. >> WebCom makes sure one of these tools is up and running. >> That requires different skill, which makes it a valid choice to keep the >> 2 committees separated. >> >> >> Regards, >> >> Gert-Jan >> >> >> >> Venkatesh Raghavan schreef op 16-03-2016 7:53: >> >>> On 3/16/2016 3:00 PM, Massimiliano Cannata wrote: >>> >>> I think that nicolas ideas are fully right. Website is one of the >>>> best >>>> marketing tool. >>>> Maybe making one committee from two dormient make one awake... could >>>> we >>>> consider to join webcom and marketing in a new one? >>>> >>> >>> I also think that merging web and marketing committees would make a >>> lot >>> of sense. >>> >>> Best >>> >>> Venka >>> >>> Maxi >>>> Il 15/Mar/2016 21:39, "Jody Garnett" <[email protected]> ha >>>> scritto: >>>> >>>> Thanks Cameron & Nick, could you start outlining a "reboot" on the >>>> wiki >>>> and grab an agenda item for next months board meeting? We also have >>>> a >>>> hangout/workparty for board members (and officers?) in case you want >>>> some >>>> companionship shaping the wiki page. >>>> >>>> -- >>>> Jody Garnett >>>> >>>> On 15 March 2016 at 04:38, nicolas bozon <[email protected]> >>>> wrote: >>>> >>>> Dear Cameron, Marketing Committee, OSGeo Directors, >>>> >>>> As a member of the so called "dormant" Marketing Committee, i would >>>> be >>>> glad to help revitalising it. >>>> >>>> In fact it hasn't been a satisfactory nor confortable situation to >>>> be a >>>> member of such a forgotten commitee since 2012. >>>> So i'd like to volunteer for championing such committee reboot, and >>>> propose to help define strategic changes, recruit new members and >>>> tackle >>>> some of the administrative tasks. >>>> I can also chair the Committee if needed, and if this is >>>> appropriated for >>>> gathering the troops. Cameron, I am not Santa (but 'Klaus' only:)), >>>> but I'd >>>> be very glad to learn from your experience and we may try to enhance >>>> things >>>> together. >>>> >>>> However,i think the commitee's mission and role should be revised, >>>> probably indepth modified, and aligned with the new OSGeo plans. >>>> My main point is that the mandate of the OSGeo Marketing Committee >>>> must >>>> go way beyond the funding of OSGeo events and the managment of >>>> consumables >>>> or swag, as it mostly did (or not) until now. >>>> OSGeo Live is one of our best marketing tool to showcase some of the >>>> Foundation's software projects, but not to promote and market the >>>> Foundation itself IMHO. >>>> OSGeo Live must of course be kept inside a new marketing plan, but >>>> the >>>> latter shouldn't be built on DVDs and events only. >>>> >>>> According to me, improving OSGeo Marketing globally is one of the >>>> most >>>> important and urgent action to be taken according to the new >>>> strategic plan >>>> defined by the Board. >>>> It must help OSGeo to be presented as more matured, more inclusive, >>>> more >>>> professional, and fully considered by the broader geospatial >>>> community. >>>> >>>> I believe such reborn Marketing Committee should work closely along >>>> with >>>> the Board of Directors, the Website Committee and a few motivated >>>> contributors, in order to: >>>> >>>> - Define a consitent OSGeo identity from existing material >>>> (including >>>> revised graphic guidelines, new shapes and colors aligned with >>>> identified >>>> needs and recent web trends, new scalable vector graphics, web fonts >>>> ...) >>>> - Refine the OSGeo web identity (including main site redesign >>>> through the >>>> developement a new drupal theme, responsive webdesign, efficient and >>>> reusable visuals...) >>>> - Enhance OSGeo web content and presence (including blog, journal, >>>> newsletter and bring more activity on various social networks) >>>> - Market the OSGeo brand online and at all kind of events (including >>>> consumables management, viral marketing, direct marketing...) >>>> >>>> Such actions could be prioritized and voted by the Committee's >>>> members, >>>> coordinated by the commitee's chair according to the Committee >>>> members, and >>>> aligned with the allocated budget and volunteered time. >>>> >>>> I sincerly hope we can reboot and improve our Marketing Committee >>>> together, in order to grow and market our Foundation better. >>>> Let us talk, decide and act now ! Enough rest for MarkCom' ! >>>> >>>> Best regards, >>>> >>>> Nick >>>> >>>> 2016-03-15 8:42 GMT+01:00 Cameron Shorter >>>> <[email protected]>: >>>> >>>> OSGeo needs help distributing money to worthy causes. We need an >>>> OSGeo >>>> Santa Clause. >>>> >>>> The current state of play is: >>>> * The OSGeo Board has allocated budget for an OSGeo marketing >>>> committee >>>> to distribute. >>>> >>>> * But, our OSGeo Marketing committee has imploded. (I was the last >>>> chair, a few years back). It seems no one is interested in the >>>> administrative tasks of giving away money, doing the administrative >>>> work of >>>> writing cheques, being accountable, deciding which requests get >>>> funded >>>> verses which don't based on a set of guidelines. >>>> >>>> My take is that handing out money to worthy marketing causes can't >>>> be >>>> too important, as it is not bugging anyone enough to want to step up >>>> and >>>> volunteer to fix it. But I'd be delighted to proven wrong, and see >>>> some >>>> people volunteer to step up to revitalise the OSGeo marketing >>>> committee. If >>>> you are possibly interested, please speak up. I'd be happy to help >>>> you get >>>> started. >>>> >>>> A first task would be to consider this request from Bob. >>>> >>>> Warm regards, Cameron >>>> >>>> On 9/03/2016 6:29 am, Jody Garnett wrote: >>>> >>>> Sounds like an amazing event, marketing committee should have a >>>> budget >>>> to work against shortly (it is an agenda topic for this week and you >>>> can >>>> see the budget >>>> >>>> < >>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016 >>> > >>> >>>> [1] >>>> >>>> on the wiki ). >>>> >>>> Cameron is involved with both marketing committee and OSGeo live and >>>> should be able to assist. >>>> >>>> -- >>>> Jody Garnett >>>> >>>> On 8 March 2016 at 08:59, Bob Basques <[email protected]> >>>> wrote: >>>> >>>> All, >>>> >>>> I haven’t heard anything back on the following request from anyone >>>> (other than Jody commenting about where this should be sent . . .). >>>> >>>> So trying again . . . >>>> >>>> -------------------- >>>> >>>> All, >>>> >>>> First, let me know if this is the wrong list to request from. >>>> >>>> We’re holding a regional Geo conference and would like to include >>>> a >>>> OSGeo-Live thumb drive in each attendees goody bag. So, please >>>> consider >>>> this an official request for funding of OSGeo Live Thumb Drives for >>>> the >>>> event. >>>> >>>> This is a multi- discipline, multi-state event for all things Geo. >>>> 60 >>>> confirmed presenters. This will be a highly knowledgable audience >>>> and >>>> because of the varied subject matter it will be an excellent venue >>>> to get >>>> the word out to new folks about OSGeo and it’s mission, via the >>>> OSGeo Live >>>> project. More info about the event can be seen here: >>>> >>>> www.umgeocon.org [2] >>>> >>>> >>>> We’ve planned for 350 attendees. We can make our own thumb >>>> drives, >>>> and/or pay to have them made ourselves. We’ve handed these out in >>>> the past >>>> and will also include a getting started cheat sheet for each user to >>>> get >>>> them going with the least amount of effort. >>>> >>>> I haven’t checked lately for the going rate on these. Local >>>> suppliers >>>> are advertising ~$5 each for an 8GB USB3.0 blank drive. >>>> >>>> Request is for $2000 ($1750 for Drives, $250 for copying the OSGeo >>>> Live >>>> suite to each). >>>> >>>> Related, my submission of the OSGeo Live presentation has been >>>> accepted >>>> at the event, and there will also be a (free) GeoMOOSE workshop. >>>> >>>> bobb >>>> >>>> -- >>>> Bob Basques >>>> <[email protected]>[email protected] >>>> 612.598.9210 >>>> >>>> _______________________________________________ >>>> Board mailing list >>>> [email protected] >>>> http://lists.osgeo.org/mailman/listinfo/board >>>> >>>> _______________________________________________ >>>> Board mailing >>>> >>>> [email protected]http://lists.osgeo.org/mailman/listinfo/board >>> >>>> >>>> -- >>>> Cameron Shorter, >>>> Software and Data Solutions Manager >>>> LISAsoft >>>> Suite 112, Jones Bay Wharf, >>>> 26 - 32 Pirrama Rd, Pyrmont NSW 2009 >>>> >>>> P +61 2 9009 5000, W www.lisasoft.com [3], F +61 2 9009 5099 >>>> >>>> _______________________________________________ >>>> Discuss mailing list >>>> [email protected] >>>> http://lists.osgeo.org/mailman/listinfo/discuss >>>> >>> >>> _______________________________________________ >>> Discuss mailing list >>> [email protected] >>> http://lists.osgeo.org/mailman/listinfo/discuss >>> >>> _______________________________________________ >>> Discuss mailing list >>> [email protected] >>> http://lists.osgeo.org/mailman/listinfo/discuss >>> >>> >>> >>> Links: >>> ------ >>> [1] >>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016 >>> [2] http://www.umgeocon.org >>> [3] http://www.lisasoft.com >>> >>> _______________________________________________ >>> Discuss mailing list >>> [email protected] >>> http://lists.osgeo.org/mailman/listinfo/discuss >>> >> _______________________________________________ >> Discuss mailing list >> [email protected] >> http://lists.osgeo.org/mailman/listinfo/discuss >> > > > _______________________________________________ > Discuss mailing list > [email protected] > http://lists.osgeo.org/mailman/listinfo/discuss >
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