Thanks Cameron,
I also think that Nik and Marc can start to work on the MarkCom and
are legitimated to do so.
This doesn't need stop the discussion which is aiming at providing
positive aspects: thinking about needs and gaps to be filled and
considered is a worth process.
(I used to think and discuss with my colleagues before start coding,
usually this save me time and produce better results :-P)
Maxi
2016-03-18 12:27 GMT+01:00 Cameron Shorter <[email protected]
<mailto:[email protected]>>:
Nicolas, Marc,
You both have proposed some excellent ideas on what we should do
within the marketing committee, and I think you are also offering
to make it happen? Thank you.
I suggest put your ideas into the existing marketing wiki, as
linked from here: https://wiki.osgeo.org/wiki/Marketing_Committee
I suggest not being scared to archive old content. Maybe initially
move under an "Old Material" heading, with strikeout font, or move
to an "archive" wiki page, and eventually remove all together.
Some of this old content I've created, and I'll be delighted to
see it ruthlessly refreshed and improved in the ways you've suggested.
I expect that once you put draft ideas together with a commitment
to move it forward, you will attract positive feedback, and likely
attract more volunteers.
I don't think it matters much whether you work under the banner of
"marketing committee", "web committee" or "conference committee".
The key element is that something gets done. We are volunteers,
and we are effective as a "do-ocracy".
So please feel empowered, and start putting your ideas into the
wiki. Ask for feedback. It is always easier to discuss an idea
after someone has writing a first draft. I'd love to see what you
suggest.
Warm regards, Cameron
On 18/03/2016 10:11 am, Jody Garnett wrote:
Thanks for the clarity Marc, there is a very different focus
between the two activities.
My two-cents is what we need here - and what Cameron asked for at
the start of the thread - is volunteers to put time on the table.
OSGeo is a volunteer organization, please in pitch in to make it
great.
--
Jody Garnett
On 17 March 2016 at 09:37, Marc VLOEMANS <[email protected]
<mailto:[email protected]>> wrote:
All
If this year's marketing communication and budget is reflecting last
year's, then that's of course a discretionary Board decision.
To combine WebCom and MarkCom can in that case be a practical solution,
for now...
However, to combine them more permanently would downgrade the 'Art of Marketing'
to just 'Promotion'. And would not emply the total toolbox at our
disposal to grow usage of
FOSS for GIS. Marketing can be so much more...
In order to really benefit from all marketing has to offer, we need to have established at a minimum level:
- what are our offerings/products/services and their added end value?
- what is (are) our target segment audience(s), direct and indirect for
the above?
- how do we create interest for it/these (the promotional aspect) per
target group?
- how/via which appropriate channels do we distribute that
offering-product-service (incl OSGeo-Live)
- which community members/orgs/externals/partners/suppliers are to be
involved
- what are available timelines, resources and deliverables?
And these questions-answers are to be addressed interdependently in a
single coherent approach.
If such approach is considered too far fetched...then just have a single Com
for the future, focusing on promotional aspects and media; 'PromCom'.
Not my preferred choice, though ;-)
Marc Vloemans
Kind regards,
Marc Vloemans
Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans
2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden
(OSGeo.nl) <[email protected] <mailto:[email protected]>>:
Hi all,
The website is a tool, just as OSGeo-Live is a tool.
The 2 committees (WebCom and MarkCom) are closely related.
In my opinion MarkCom set the goals and probably defines
what tools are needed to reach these goals.
WebCom makes sure one of these tools is up and running.
That requires different skill, which makes it a valid
choice to keep the 2 committees separated.
Regards,
Gert-Jan
Venkatesh Raghavan schreef op 16-03-2016 7:53:
On 3/16/2016 3:00 PM, Massimiliano Cannata wrote:
I think that nicolas ideas are fully right.
Website is one of the
best
marketing tool.
Maybe making one committee from two dormient make
one awake... could
we
consider to join webcom and marketing in a new one?
I also think that merging web and marketing
committees would make a
lot
of sense.
Best
Venka
Maxi
Il 15/Mar/2016 21:39, "Jody Garnett"
<[email protected]
<mailto:[email protected]>> ha
scritto:
Thanks Cameron & Nick, could you start outlining
a "reboot" on the
wiki
and grab an agenda item for next months board
meeting? We also have
a
hangout/workparty for board members (and
officers?) in case you want
some
companionship shaping the wiki page.
--
Jody Garnett
On 15 March 2016 at 04:38, nicolas bozon
<[email protected]
<mailto:[email protected]>>
wrote:
Dear Cameron, Marketing Committee, OSGeo Directors,
As a member of the so called "dormant" Marketing
Committee, i would
be
glad to help revitalising it.
In fact it hasn't been a satisfactory nor
confortable situation to
be a
member of such a forgotten commitee since 2012.
So i'd like to volunteer for championing such
committee reboot, and
propose to help define strategic changes, recruit
new members and
tackle
some of the administrative tasks.
I can also chair the Committee if needed, and if
this is
appropriated for
gathering the troops. Cameron, I am not Santa
(but 'Klaus' only:)),
but I'd
be very glad to learn from your experience and we
may try to enhance
things
together.
However,i think the commitee's mission and role
should be revised,
probably indepth modified, and aligned with the
new OSGeo plans.
My main point is that the mandate of the OSGeo
Marketing Committee
must
go way beyond the funding of OSGeo events and the
managment of
consumables
or swag, as it mostly did (or not) until now.
OSGeo Live is one of our best marketing tool to
showcase some of the
Foundation's software projects, but not to
promote and market the
Foundation itself IMHO.
OSGeo Live must of course be kept inside a new
marketing plan, but
the
latter shouldn't be built on DVDs and events only.
According to me, improving OSGeo Marketing
globally is one of the
most
important and urgent action to be taken according
to the new
strategic plan
defined by the Board.
It must help OSGeo to be presented as more
matured, more inclusive,
more
professional, and fully considered by the broader
geospatial
community.
I believe such reborn Marketing Committee should
work closely along
with
the Board of Directors, the Website Committee and
a few motivated
contributors, in order to:
- Define a consitent OSGeo identity from existing
material
(including
revised graphic guidelines, new shapes and colors
aligned with
identified
needs and recent web trends, new scalable vector
graphics, web fonts
...)
- Refine the OSGeo web identity (including main
site redesign
through the
developement a new drupal theme, responsive
webdesign, efficient and
reusable visuals...)
- Enhance OSGeo web content and presence
(including blog, journal,
newsletter and bring more activity on various
social networks)
- Market the OSGeo brand online and at all kind
of events (including
consumables management, viral marketing, direct
marketing...)
Such actions could be prioritized and voted by
the Committee's
members,
coordinated by the commitee's chair according to
the Committee
members, and
aligned with the allocated budget and volunteered
time.
I sincerly hope we can reboot and improve our
Marketing Committee
together, in order to grow and market our
Foundation better.
Let us talk, decide and act now ! Enough rest for
MarkCom' !
Best regards,
Nick
On 15/03/2016 10:22 pm, Marc Vloemans wrote:
Before handing out money to undoubtedly worthy causes...a
marketing (which is more than just the promotional 'P' ) plan
would be the usual starting point. Agreed upon by the Board and
with input from all.
So. Why is what is given to whom, when and to what amount?
Effectively; what precedes a marketing committee.
Unless, a plan/framework is in place, Santa Claus/Easter
Bunny/Tooth Fairy/etc. can expect to receive a lot of flak.
Groups and initiatives have no clue as to what (governable) rules
to comply with. Besides all sorts of unwanted chaos and
misunderstandings can be expected.
By the way, does one also not start to code without some sort of
initial and agreed plan?
Any volunteers besides me to have a stab at it?
Vriendelijke groet,
Marc Vloemans
2016-03-15 8:42 GMT+01:00 Cameron Shorter
<[email protected]
<mailto:[email protected]>>:
OSGeo needs help distributing money to worthy
causes. We need an
OSGeo
Santa Clause.
The current state of play is:
* The OSGeo Board has allocated budget for an
OSGeo marketing
committee
to distribute.
* But, our OSGeo Marketing committee has
imploded. (I was the last
chair, a few years back). It seems no one is
interested in the
administrative tasks of giving away money, doing
the administrative
work of
writing cheques, being accountable, deciding
which requests get
funded
verses which don't based on a set of guidelines.
My take is that handing out money to worthy
marketing causes can't
be
too important, as it is not bugging anyone enough
to want to step up
and
volunteer to fix it. But I'd be delighted to
proven wrong, and see
some
people volunteer to step up to revitalise the
OSGeo marketing
committee. If
you are possibly interested, please speak up. I'd
be happy to help
you get
started.
A first task would be to consider this request
from Bob.
Warm regards, Cameron
On 9/03/2016 6:29 am, Jody Garnett wrote:
Sounds like an amazing event, marketing committee
should have a
budget
to work against shortly (it is an agenda topic
for this week and you
can
see the budget
<https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016>
[1]
on the wiki ).
Cameron is involved with both marketing committee
and OSGeo live and
should be able to assist.
--
Jody Garnett
On 8 March 2016 at 08:59, Bob Basques
<[email protected]
<mailto:[email protected]>>
wrote:
All,
I haven’t heard anything back on the following
request from anyone
(other than Jody commenting about where this
should be sent . . .).
So trying again . . .
--------------------
All,
First, let me know if this is the wrong list to
request from.
We’re holding a regional Geo conference and would
like to include
a
OSGeo-Live thumb drive in each attendees goody
bag. So, please
consider
this an official request for funding of OSGeo
Live Thumb Drives for
the
event.
This is a multi- discipline, multi-state event
for all things Geo.
60
confirmed presenters. This will be a highly
knowledgable audience
and
because of the varied subject matter it will be
an excellent venue
to get
the word out to new folks about OSGeo and it’s
mission, via the
OSGeo Live
project. More info about the event can be seen here:
www.umgeocon.org <http://www.umgeocon.org> [2]
We’ve planned for 350 attendees. We can make our
own thumb
drives,
and/or pay to have them made ourselves. We’ve
handed these out in
the past
and will also include a getting started cheat
sheet for each user to
get
them going with the least amount of effort.
I haven’t checked lately for the going rate on
these. Local
suppliers
are advertising ~$5 each for an 8GB USB3.0 blank
drive.
Request is for $2000 ($1750 for Drives, $250 for
copying the OSGeo
Live
suite to each).
Related, my submission of the OSGeo Live
presentation has been
accepted
at the event, and there will also be a (free)
GeoMOOSE workshop.
bobb
--
Bob Basques
<[email protected]
<mailto:[email protected]>>[email protected]
<mailto:[email protected]>
612.598.9210 <tel:612.598.9210>
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<http://lists.osgeo.org/mailman/listinfo/board>
--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000 <tel:%2B61%202%209009%205000>,
W www.lisasoft.com <http://www.lisasoft.com>
[3], F +61 2 9009 5099 <tel:%2B61%202%209009%205099>
_______________________________________________
Discuss mailing list
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<mailto:[email protected]>
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Discuss mailing list
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Links:
------
[1]
https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
[2] http://www.umgeocon.org
[3] http://www.lisasoft.com
_______________________________________________
Discuss mailing list
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_______________________________________________
Discuss mailing list
[email protected] <mailto:[email protected]>
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--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000, Wwww.lisasoft.com <http://www.lisasoft.com>, F +61 2
9009 5099
_______________________________________________
Marketing mailing list
[email protected] <mailto:[email protected]>
http://lists.osgeo.org/mailman/listinfo/marketing
--
*Massimiliano Cannata*
Professore SUPSI in ingegneria Geomatica
Responsabile settore Geomatica
Istituto scienze della Terra
Dipartimento ambiente costruzione e design
Scuola universitaria professionale della Svizzera italiana
Campus Trevano, CH - 6952 Canobbio
Tel. +41 (0)58 666 62 14
Fax +41 (0)58 666 62 09
[email protected] <mailto:[email protected]>
_www.supsi.ch/ist <http://www.supsi.ch/ist>_
