Thanks Siu, and also, thanks for creating a separate email thread about this!
The key thing to remember about business cards, and the major way it differs from leaflets and brochures, is that a business card is more about establishing personal contacts and less about advertising. For example, many people consider it rude to be given a business card without having asked for it first (although this is something I see disregarded often at gatherings). These cards will find their way into media contacts and members of other hackerspaces. That said, this mockup is much more in the ballpark of what I'd want to use in the wild. Quick comments: 1) I'd actually leave the SkullSpace phone number off of the card. If anybody has questions about SkullSpace or wants to talk to a SkullSpace representative, the phone inside SkullSpace is definitely not the number to call. This is where personal cards come in handy, or the ability to write Ron's phone number onto the card :D 2) Personally I like your idea of filling up an entire back-side of the card with the logo. I think the version of the logo with the white background would look amazing on a business card, especially if embossed/debossed on thick card stock with a nice texture to it. Black might work just as well too, but I've always had a personal love of the white logo. 2b) It's impossible to use the words "Embossed", "Debossed", and "Textured" when talking about business cards without sounding like Patrick Bateman[1] 3) The info on the front is good, I just think we need to tidy up the layout a bit and use a proper address format. We can probably line up all of the text on the left side of the card and balance it out with the round skull logo. I'll see if I have time to throw together a mockup tonight. When it comes down to it though, you can't beat the eye and taste of an actual designer. 4) Are there any actual designers out there that want to help? Please? I'll give you cookies. I'd rather outsource this whole thing to an actual designer and not bikeshed it out here :) - Jay / @sporked [1]https://www.youtube.com/watch?v=qoIvd3zzu4Y On Fri, Aug 30, 2013 at 4:37 PM, Roswyne <[email protected]> wrote: > Thanks Jay! Your feedback is really helpful. I've never thought of these > as being personal in any way, so I hadn't considered room for a name or > personal contact information. > > I was hoping to use the "knowledge.information.technology" logo, which > doesn't leave much room on the front for any other text, but might leave > enough room for a handwritten name/phone #, if we leave the remainder of the > front white, instead of filling with black. > > I think we could reasonably put the address, website, etc. on the back. > Double-sided cards really aren't much extra, and this would let us use > larger text for clarity. > > Here's my latest concept. I agree that QR codes aren't useful, and am > willing to trust that anyone who wants to contact us via Facebook/Twitter > etc. can darned well go to our website. however, it seems redundant (given > what I assume to be our target market) to list both the website and email > address, so I just put the general email address. > > On Aug 30, 2013 11:54 AM, "Jay Smith" <[email protected]> wrote: >> >> Ditto to what Justin said. Business cards work better as a reminder than >> a stand-alone sales pitch. The idea is that I - the loyal SkullSpace >> member - will meet and talk to someone interested in the organization. >> During the conversation, I will give them a business card. The card >> gives them a simple reminder of the conversation, as well as gives them >> the information they need to follow up with me. >> >> I can't speak for everyone, but this is what I need when I'm >> networking/promoting with business cards: >> >> - Website >> - Organization name >> - Organization address >> - My name* >> - My email* >> - My phone number* >> - General branding: Logo, colour scheme, and >> knowledge.community.technology >> >> Optional: >> - Hours for the general weekly meeting >> >> What I don't want on a business card: >> - ANYTHING ELSE. Especially not advertisements for free business card >> companies. >> >> *For general non-personalized SkullSpace business cards, the email >> address should be [email protected]. However, the back of the card >> should be left *blank* so I can write in my own contact info or the >> contact info of one of the board members. >> >> With that in mind, I'm going to spend my lunch break shamelessly judging >> the business cards of the other hackerspaces :D >> >> 1) ENTS: Absolutely perfect for a non-personalized business card. Clean >> design, on point branding, and the back is left blank for personal info. >> >> 2) Protospace: Winning when it comes to pretty design and branding, but >> not as functional for facilitating follow-up. No website link, no room >> for personal contact info, etc. In a world with google this isn't a >> problem for prospective members, but media contacts and non tech people >> might be irked. Some may argue that the QR code is as good as a website >> link; I personally would like to meet someone who still scans QR codes >> after the novelty wore off. >> >> 3) Scoperta: Fail on the branding. I seriously have two other cards with >> the exact same free business card design in my wallet *right now*. I >> have more at home. This card will blend right in with them. However, it >> is still quite functional and has everything needed for follow-up >> contact. The design is a terrible shame though, especially since >> Scoperta itself has some nice branding. >> >> ... I can't believe I just spent the first half of my Friday lunch break >> on a long-winded email about business cards *facepalm* >> >> - Jay / @Sporked >> >> > > _______________________________________________ > SkullSpace Discuss Mailing List > Help: http://www.skullspace.ca/wiki/index.php/Mailing_List#Discuss > Archive: https://groups.google.com/group/skullspace-discuss-archive/
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