Look at what Sony did: Best Buy had a huge display but the stuff didn't sell because it stinks.
Logitech needs a WORKING display kit that shows how it works, including a PC/router/Touch/Boom and a player attached to a generic stereo. This should include in-store demos as well as a "self-guided" tour on the PC. The display should stress "your computer/router/stereo" here and point out the higher quality audio available. (Face it, since Apple is selling ATV for $99, their "player" is really cheaper than SB and works with iTunes which everyone uses despite it's shortcomings.) iTunes integration could be improved by having SBS periodically scan the "Automatically add to iTunes" folder as well as the "purchased" music in iTunes. Pandora and other services could also be part of the demo. Push the internet radio: most of the younger demographic are already eating this up. Logitech needs also to develop/buy control and playback apps for iPhone/Android and provide them free to hardware player buyers and stress the remote streaming possibilities. "Free Your Music" by not having to decide what to carry with you is a powerful argument. The display needs to be in THE MUSIC/CD department, not the arcane and ill-defined hardware department. p -- pski real stereo doesn't just wake the neighbors, it -enrages- them.. It is truly the Golden Age of Wireless ------------------------------------------------------------------------ pski's Profile: http://forums.slimdevices.com/member.php?userid=15574 View this thread: http://forums.slimdevices.com/showthread.php?t=85982 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/discuss
