In the early days of this sad affair, I attempted to directly contact
all members of the BBC senior management with some remit in this area,
as well as politicians, BBC complaints departments and feedback
programmes, media etc. My initial communication with Helen Boaden (BBC
Director of Radio) was very rapidly passed on to Andrew Scott, who
replied immediately. Andrew's various replies to me were very much in
the manner which became familiar when he later started appearing on the
BBC blog posts, despite my urging that his team should take a more
cooperative and conciliatory stance vis a vis bloggers who, at that
stage, were mainly trying to help. Incidentally, Andrew's first email to
me also inadvertently had Ms Boaden's forwarding message attached (17th
Feb.) and it was pretty clear that she was not at all happy about what
was starting to show up and wanted swift action, although I suspect she
thought that an apology would be enough!

I did not directly hear from any other BBC manager until today, when I
received a reply from James Purnell, former "New Labour" minister now
Director, BBC Strategy and Digital. For information and comment, I copy
his reply in full below since very few BBC management voices have been
heard to date. It has a very familiar ring to it and, as usual, emphasis
is on the "plan" rather than the actual implementation and outcomes, but
we're used to that:

"Thank you for contacting me and I apologise for the inconvenience that
these changes have caused you.

I am aware of the Audio Factory project, and the impact this has had on
Internet radios and some other devices.  The scope of the project was
clearly much broader than these devices, and delivered significant
improvements in efficiency and simplicity, as well as improvements in
quality to the vast majority of our radio listeners, but I understand
that will be of little consolation to you.

The team defined a set of technologies that provide the right balance of
improvements and compatibility for these devices.  I believe that the
team did make appropriate decisions on the technology solutions, given
the cost constraints within which we need to operate.  Certainly there
was not an option of continuing with the previous technologies and the
new system provides basic compatibility for as many devices as possible
with enhanced services for more capable devices.  It is never easy when
we have to change the services which people have become used to.

It is also clear that whilst the team did have a plan to try to minimise
the impact on users, that did not work as intended.  The plan involved
communicating with manufacturers and other industry partners far enough
in advance of the changes to allow the necessary modifications to be
made.  That early communication did provide some useful input which
allowed the team to refine their plan, but did not work effectively in
terms of minimising the impact on all our users, and I know that the
team are reviewing why.  They are also considering how they could have
communicated these changes to our audience in advance.   I know that
Helen Boaden and Ralph Rivera are planning to review this.

I know that there has been extensive discussion on our Internet Blog
about this issue.  This dialogue has actually resulted in some
significant changes in what the team are delivering, including adding
new UK only version of the backward compatible streams.  There is also a
great deal of ongoing discussion with manufacturers to help them take
advantage of the new technology.  It is definitely very important for us
to help support the industry through these changes, and the team are
very focused on that activity.

Once again, I apologise for the inconvenience that these changes have
caused.

Best wishes

James"


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