stinkingpig Wrote: > "every copy of the product represents a lost sale." > > In actuality, every copy represents a marketing opportunity, in which > the > recipient discovers something that they didn't have before.
Agreed, to a point. Now there are numerous copies which do not lead to discovery, but the reverse. For some articles like CDs, the label or music company is not generally what drives future sales, the artist is. This effext is probably better understood as the fact many copies would not have been bought in the first place. Gratuity leads to exagerated consumption. This is true. The shareware preview or free lite version or even Microsoft's Internet Explorer strategy are effective marketing tools. But giving away the products in the hope that people will be reasonable and buy it once discovered, or buy the other/next thing (which will also be available for free) is not, IMHO. Fred -- Fred ------------------------------------------------------------------------ Fred's Profile: http://forums.slimdevices.com/member.php?userid=2170 View this thread: http://forums.slimdevices.com/showthread.php?t=20941 _______________________________________________ Discuss mailing list Discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
