I think one has to keep in mind that we're talking about a market space (bringing digital media to the living room) that is still in its infancy. SD is clearly leading at this point, and from Logitech's point of view $20M is a pretty small investment to make sure they keep the lead on their competition (CreativeLabs, maybe, not to mention M$oft). And once everybody has this functionality in their living room, it sure is going to be a good thing to already have a content distribution system (AKA subscription services) in place! Know very many people who own a TV but don't pay for content? Just another angle......
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