CardinalFang;148311 Wrote: 
> Most ordinary consumers take the Volkswagen, the same way that they'll
> taken an iPod and not an equally good alternative. Results actually
> don't matter that much to most people and they won't do the comparison,
> they'll take the brand they won't be embarassed about. Why are B&O and
> Bose so popular for example? Is it because they are the best or because
> the brand impresses other people?  B&O equipment is actually Philips
> inside - put the same spec Philips TV next to the B&O one and people go
> for the badge.
You're probably right, to a certain extent anyway.

OT: The good thing about B&O (and part of the reason for the cost) is
they will still be able to repair your system 20 years after you
purchased it...apparently. Obviously it's not a 20 year warranty, but
at least they won't tell you to throw it away and start again like most
other companies.


-- 
funkstar
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