drewe181;191695 Wrote: > call me naive but i don't see why, like record companies, logitech > couldn't realistically have slim devices as a branch of themselves. > keeping the branding on the products as it is etc. worst case, having > both logos on the packaging just to comfort the consumer (maybe that > answers my question) with a known name. personally, i'm not a fan of > the logitech logo due to aesthetics. > > Unfortunately, i find that the name 'logitech' applies to run of the > mill products, something that the SB and TP definitely aren't. > > I guess that's why there's the need to re-brand everything with the new > logo. A tool to bolster the image of a company who have predominately > made their name selling keyboards and other computer perhiphials(sp?).
How would they leverage synergies? How would Logitech be able to describe their product as a Streaming Solution if brand reconceptualisation was not enabled. drewe181;191695 Wrote: > perhiphials(sp?). That is, indeed, one of the worst spelling of peripherals I've ever seen :) Might I recommend Firefox, a browser that comes with a spell checker? ;) Adam -- adamslim SB3 into Derek Shek d2, Shanling CDT-100, Rotel RT-990BX, Esoteric Audio Research 859, Living Voice Auditorium IIs, Nordost and Anti-cables http://www.last.fm/user/AdamSlim/ ------------------------------------------------------------------------ adamslim's Profile: http://forums.slimdevices.com/member.php?userid=7355 View this thread: http://forums.slimdevices.com/showthread.php?t=33966 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
