MelonMonkey wrote:
> BOM (Bill of Materials) on the new controller is likely in the $50 (or
> sub) neighborhood if I had to make an educated guess

I'd be boggled if that was close. I have no inside information,  but I'm 
making wireless products as part of my day job.

The battery in the Jive (which is likely close to that in a Controller) 
is a cell phone battery. They cost $3.00 in quantity 500 (see digikey).

Radio chips cost between 2 and $10 each, in quantity, depending on how 
much power they suck up. Add antenna chips, resistors, coils, etc.

Battery chargers from Digikey run from 10 to $20 each, and they don't 
have the pretty stand.

The full color display is very nice, and I'm sure its expensive. I bet 
its $5 in mega quantities, and its going to need serious support chips.

If you can find sources to back up your BoM costs in general, please PM 
me and I'll hire you as a consultant for my day job.


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