He said that owning films was pointless and renting them much better. He
said that didn't apply to music where people wanted to hear the same
thing many times.

By that does not mean a music subscription service would not work. To
date none of them have proved that popular, but that's probably becuase
you have to be connected to the net and mostly have to play the music on
the PC (the Slimdevices Rhapsody serives is an exception). Would you pay
$20 a month for all the music in the world if it included the ability to
copy it to your iPod? I think many would... 

It's also perfect for Apple becuase the security around making sure the
music on the portable player expires when the subscrciption expires and
can not be distributed requires you own the hardware and software -
thus they can lock people into Apple TV with the iPod. Also Apple
collect all the revenue, no one on this service is going to buy any
music at all. 

What do the numbers look like: Some people put worlside users of iTunes
at 200million ( see http://www.wired.com/news/mac/0,2125,69193,00.html
) - if 25% of them took the service we would be talking $12 billion of
revenue a year - twice as high as Apple's entire revenue today. It's a
mouth watering prospect...


-- 
willyhoops
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View this thread: http://forums.slimdevices.com/showthread.php?t=42292

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