I wonder however if we are really doing that bad? I mean, I haven't seen any indication that shows that our product don't get downloads. To my point of view the awareness we have gotten is really good. The site has a huge ammount of traffic, the downloads are also consecutive and intensive.
So why do we really are complainning about here? I think on the other hand we can focus more on promoting other things of OpenOffice.org, it's internals, the community, the open file format. If we really wan't to build awareness we should also have more involvement with the web-dev team since the site is our best marketing tool, is what it realy gets the exposure. Comming forward with some data might help us, providing a weekly image of what you can do with OpenOffice.org, promoting the OOoExtras (not the site) but goodies like templates, cliparts, etc. After all we are always talking about building awareness but I think there are other areas 'after the awareness stage' where the marketing community simply forgets. I went to the library's mailing list and I was expecting to find an array of posts on how Libraries benefit from OOo. However most were talking of libraries as a distribution channel -- which is fine, just that at the end of the day we want them not just to join us, but keep with us. -- Alexandro Colorado Co-Leader of OpenOffice.org Spanish http://es.openoffice.org/ Mensaje citado por Jacqueline McNally <[EMAIL PROTECTED]>: > David Daester wrote: > > It's a good idea (my mind) > > But I think, that Mozilla.org had more knowledge about this > > They are also structured somewhat differently, in that they have the > Mozilla Foundation who was responsible for the campaign. Community > marketing volunteers were not largely involved except to champion the > promotion. > > If you are going to the DLS, you will get to hear Bart Decram on "The > Marketing of Firefox". See: > http://www.desktoplinuxsummit.org/topics.php#firing > > > and also I > > think that "weeks" even month are to short to do a as big PR campign > > as Mozilla.org did. > > We began marketing the next release, 2.0, some time ago. In September > last year at OOoCon, it was remarked that the number of downloads of the > developer builds (http://download.openoffice.org/680/index.html) > surpassed that of the stable release. Even though we state that these > are for testing and soliciting feedback and should not be considered for > a production environment. > > Downloads is only one indicator, which is why we need to follow up news > items of major migrations > (http://native-lang.openoffice.org/servlets/ReadMsg?list=com&msgNo=816), > CDROM distributions, Linux (most distros include OOo), OEMs (e.g. > http://www.extremetech.com/article2/0,1558,1761533,00.asp), update our > survey and encourage people to register. > > Any marketing (including PR) is a success when advocates (or fans as > Mozilla says) gets behind it and does it :) So please visit > http://marketing.openoffice.org/ and let us know how we can help you to > help us. > > All the best > Jacqueline McNally > Lead, OpenOffice.org Marketing Project > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
