I wonder however if we are really doing that bad? I mean, I haven't seen any indication that shows that our product don't get downloads. To my point of view the awareness we have gotten is really good. The site has a huge ammount of traffic, the downloads are also consecutive and intensive.
i agree with Jacqueline that we can't directly compare the downloads because of the big difference in size, but if the current trend continues, the number of Firefox downloads counting from the 1.0 launch in November will soon surpass all the OOo downloads in its entire existence.
can we measure somehow the awareness to consider it good or bad?
i will explain why i think is not good enough: computer manufacturers sell computers with Word or Works bundled because they consider people perceive this as added value. when bundling OOo will be considered added value, then i will consider the awareness good enough.
So why do we really are complainning about here? I think on the other hand we can focus more on promoting other things of OpenOffice.org, it's internals, the community, the open file format.
If we really wan't to build awareness we should also have more involvement with the web-dev team since the site is our best marketing tool, is what it realy gets the exposure. Comming forward with some data might help us, providing a weekly image of what you can do with OpenOffice.org, promoting the OOoExtras (not the site) but goodies like templates, cliparts, etc.
After all we are always talking about building awareness but I think there are other areas 'after the awareness stage' where the marketing community simply forgets.
agreed, we should look beyond building awareness but should do this in parallel with continuing building it.
I went to the library's mailing list and I was expecting to find an array of posts on how Libraries benefit from OOo. However most were talking of libraries as a distribution channel -- which is fine, just that at the end of the day we want them not just to join us, but keep with us.
or OEMs. here is, IMO, our strength compared with Firefox: from an user point of view, is no real value added having Firefox preinstalled on his computer, because it would have a web browser (IE) anyway, but having a full office suite (OOo) *is* value added compared with a dumbed-down suite (MS Works), just a word processor (MS Word) or not having any productivity software at all.
-- nicu my OpenOffice.org pages: http://ooo.nicubunu.ro
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