Hi Cor, all

I changed the subject, because I want to follow your proposal to position my concerns officially at the Community Council, while keeping in this thread in order to inform the community about this specific request.

*Please don't support the application independency of the ODF document icons!*

Cor Nouws schrieb:
[...]

IMO it can be very useful if community members that have either positive or negative examples that they expect to be constructive and helpful in this effort, contact the council. [...]
We've been discussing some of my personal concerns on several lists and in private mail, but one point among several Sun/Oracle decisions in the past few months needs clarification by the Community Council IMO:

Rosana Ardila stated on disc...@ux [1] and brand...@marketing [2] with regards to the new document icons that don't include any OpenOffice.org branding or resemblance: "Where there is no room for changes is on the branding of the icons (no gulls). The idea of supporting ODF as a application independent open standard is the priority."

This priority has never been decided nor supported by the community.

In Spring 2009 there has been a decision by the Engineering Steering Committee going far beyond it's responsibilities described as "Provide advice on technical implementations in case of conflicting interests." on the CC homepage [3] that has only been mentioned in their minutes [4].

Half a year later Lutz Höger blogged about the new ODF icons on GullFOSS [5] and if not an attentive community member had noticed it (Thanks, Volker!), they would have been implemented in OOo3.2.0 without further notice.

During the last months there have been concerns, discussions and proposals on several lists, but the only result was an update of the icons with slightly more contrast.

I don't want to discuss the design of the icons here - it's about their basics:

Why should OpenOffice.org give away it's presence on the user's desktop - the main place to be recognized by the people - only to support the "application independency" of ODF?

We want to support ODF - even on the desktop. So let's add an "ODF" badge to every ODF document and all the applications supporting this document format.

But I know that I'm not alone, if I don't support giving up OOo branding in the document icons.

Application independency is just one of several important aspects of ODF - interoperability can be promoted by the ODF badge on similar (even on different) document icons, but allowing us to promote OpenOffice.org at the same time (and telling the users that they open *our* application to work on ODF documents) will not reduce ODF perception to a measurable degree.

On the contrast: I could imagine that it might be much easier for other producers of ODF supporting applications to follow our way to support ODF by similar document icons, if they would contain an application related symbol like the ones I proposed for OOo [6].

It's reasonable for Oracle to remove the Sun branding in StarOffice document icons already in the last version called "StarOffice". But this can't be a reason for OpenOffice.org to follow this step. StarOffice doesn't need it's branding any more - on the contrast, it's nonconstructive for future development.

OpenOffice.org needs to stay visible on our users desktops - please find a way to tell our major code contributor that being part of the community means not to ignore the minority. Especially if this minority (I'm quite sure that it is the majority if we would count people) spends a lot of dedication, idealism and time for our community and our product.

I don't want to provide manpower for free to a marketing strategy that doesn't have OpenOffice.org as main focus.
I hope you won't spare the council for any critique, remarks (may also be positive).
Sorry, I don't have lots of positive remarks on this topic, but following the recent CC meetings, it seems that your work becomes more target- and community-oriented by an improved wiki presence, participation in the newsletter and open IRC slots in your meetings :-)
But I also hope that we all try to really learn from what happened and support each other in that process. If all that fails, it may be early enough to run away :-\
I don't want to run away - I've spent hundreds (thousands?) of hours for OOo during the last six years. I've done this with joy and have been convinced of the necessity and reasonability of this work. I want to be able to keep on with this work in future.

Best regards

Bernhard

[1]: http://ux.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=4888

[2]: http://marketing.openoffice.org/servlets/ReadMsg?list=branding&msgNo=112

[3]: http://council.openoffice.org/esc/index.html

[4]: http://wiki.services.openoffice.org/wiki/ESC_meeting_minutes_20090309#proposal_for_unified_ODF_Document_icons

[5]: http://blogs.sun.com/GullFOSS/entry/unified_odf_icons

[6]: http://wiki.services.openoffice.org/wiki/File:ODF_textdocument_different_sizes_S.png

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