+1 this could not be more true, and it is astonishing how difficult it is to get senders to understand this.
From: John Levine <[email protected]> Date: Sunday, December 9, 2012 9:23 PM To: <[email protected]> Subject: Re: [dmarc-discuss] Fwd: only spf, no dkim >> i'm the sender. i'm hoping that dmarc can help me convince receivers not to >> put emails coming from my mail server into their spam folder. > > If that is your goal, don't bother. DMARC doesn't do that. Nor does > DKIM, SPF, or any other technical trick. > > The reason providers put your mail in the spam folder is that you are > sending mail that their users have said is spam, or that looks a lot > like mail that they've said is spam. Fix that problem, first. >
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