> -----Original Message-----
> From: [email protected] [mailto:dmarc-discuss-
> [email protected]] On Behalf Of Al Iverson
> Sent: Thursday, March 28, 2013 5:37 PM
> To: [email protected]
> Subject: Re: [dmarc-discuss] Will DMARC make it hard for outsourced
> marketing mail operations?
> 
> On Thu, Mar 28, 2013 at 4:18 PM, J. Gomez <[email protected]> wrote:
> > Will DMARC make it hard for outsourced marketing mail operations?
> >
> > I just got this email (which is not spam, I subscribed to this marketing
> material) in which RFC5321.MailFrom and RFC5322.From are obviously not in
> allignment, which is understandable as the sending party (the outsourced
> marketing company) will want to handle themselves the bounces for that
> email campaign, but nontheless the RFC5322.From address has to be a
> subdomain of microsoft.com to give it "authenticity" in the eyes of the final
> recipient as it's the RFC5322.From address what the recipient's MUA will
> display to the user.
> 
> Hard? From a technical perspective, no. There are other challenges, though.
> - DMARC is new, not everybody knows about it or is prepared to, or
> knowledgeable enough to implement it.
> - The outsource provider (hi!) is typically dealing with (only) marketing
> people at the client. This is not the DMARC-savvy department. It's hard to
> make the case to the marketing people from outside. What works better is
> that the security people inside the client organization drive it home 
> sideways,
> then we help to implement it.
> - Adjusting the configuration on the outsource provider side isn't hard. But
> the client is in the driver's seat, not the provider. The client would need to
> choose to put some proper bits in DNS to allow a DKIM signature that
> properly aligns with the PRA, then request that the provider update this
> configuration.
> 
> Cheers,
> Al Iverson
> 

Al,

The concept of PRA only exists in Sender-ID - which is of course deprecated. 

Mike

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