On Monday, June 09, 2014 11:12 PM [GMT+1=CET], Terry Zink wrote:

> > > To repeat, UI/UX design is a specialty requiring extensive
> > > training in cognitive, memory and attention psychology, testing
> > > methodology and, oh yes, computer science.
> 
> > So I guess we will wait until Apples just does it, and then go and
> > copy it, whichever side it falls. 
> 
> Your response is tongue-in-cheek but I think represents a harsh
> reality; only large companies have the resources to test UX'es and
> the associated user behavior. For example, Amazon tests everything on
> its webpage when it comes to pixel placement, and I believe that
> Netflix does the same.

True, but at the same time UX is something that every user can talk about, as 
per se every user has experience with it.
 
Every time I hear that UI is a black art to be refined only by ultra 
specialists, I shiver in fear, because not only I have seen no improvement in 
that area since the Windows 95 days (except perhaps the Windows 2000 cosmetic 
improvements), but on the contrary what I have seen and *experienced* is plain 
user disgust. However, they call it the product of deep field tests helped by 
teams of psychologists and what not, so that "evolution" must be great and I be 
just wrong about it.

Regards,
J.Gomez

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