If you really think that adding the word coke to a domain will help promote your business in search engines, why don't you create a coke sub-domain for your own domain? - i.e. coke.snapsite.com.au - you already have the power to do this or to abuse any other brand names you like in the same way.

Regardless, I fail to see how a bank or a plumber could be eligible to use the word coke in an industry specific domain name, given that coke has nothing to do with those industries.

As for the bank.com.au and banks.com.au example you provided, under an industry specific domain model this abuse could not occur, as has been stated many times, only legitimate banks could use .bank.au. It seems that your own examples are showing the benefits industry specific domains would provide.


Ron Stark wrote:
So use "IT" as an example. Or "trades", "business" or any of a multitude of others that aren't specifically covered by legislation. My point is that under the current rules, a close or substantial connection is sufficient qualification. I don't need a trademark, and I don't need a registered business - an ABN will suffice. Is it perhaps suggested that each different 2LD has a unique set of rules and policies? Or is it proposed to modify the existing rules? I can see it all now. The clarity of www.it.trades.au <http://www.it.trades.au> and www.trades.it.au <http://www.trades.it.au>, to go along with www.ittrades.com.au <http://www.ittrades.com.au> and www.tradesit.com.au <http://www.tradesit.com.au>. The notion that the term "bank" is covered by legislation is farcical, given that bank.com.au is registered to Internet Product Sales and Services Pty Ltd, banks.com.au is owned by Aussie Destinations (1) Pty Ltd, both of which resolve to the same website. The argument was put forward that coke, for example, would prefer to use coke.com. Using the argument that the registrant must be operating within the industry, then a bank who wants to increase their visibility in search engines could rightfully register coke.bank.au, a plumber coke.plumbers.au, whilst Coca Cola would be denied that right. Wow! There's a great brand enhancement strategy. I fail to see how simply contriving additional 2LDs resolves minor problems that now exist. Instead, I can see it introducing more problems of greater magnitude and complexity. Ron Stark

    ------------------------------------------------------------------------
    *From:* [EMAIL PROTECTED]
    [mailto:[EMAIL PROTECTED] *On Behalf
    Of [EMAIL PROTECTED]
    *Sent:* Saturday, 30 June 2007 21:23
    *To:* .au DNS Discussion List
    *Subject:* Re: [DNS] Australia registers more .au than .com domains

    A self managed super fund is not a bank, I would have thought that
    was pretty obvious.

    In a similar manner a podcast does not make you a radio station
    (.radio.au), uploading youtube viedos does not make you a tv
    station (.tv.au), etc.

    If you're not legitimately in the industry, you wouldn't be
    eligible to register the domain name, just like you can't register
    .gov.au or .edu.au


    Ron Stark wrote:
    OK.  So IBM, BP, Price Waterhouse Coopers and little old me run a
    credit union for my staff.  Woo Hoo - I can register
    snapsite.bank, then.
Josh (sorry Josh :-)) possibly runs his own self-managed super
    fund.  So he gets josh.bank.au.  Real clear and easy to
    administer ...........

        ------------------------------------------------------------------------
        *From:* [EMAIL PROTECTED]
        [mailto:[EMAIL PROTECTED] *On
        Behalf Of [EMAIL PROTECTED]
        *Sent:* Saturday, 30 June 2007 17:36
        *To:* .au DNS Discussion List
        *Subject:* Re: [DNS] Australia registers more .au than .com
        domains

        I totally agree with Edwin.

        Further to this, I have always said that with industry
        specific domains, you must be within that industry. Therefore
        only a bank could register a domain using the .bank.au extension.

        This already applies for domain extensions such as .gov.au
        and .edu.au, so this concept is nothing new. In effect, the
        .gov.au and .edu.au domains are examples of industry specific
        domains. Do you see any untoward activities in these
        namespaces? Any phising? Any cyber-squatting or domain
        speculation?

        As for conflicts, there's would be far fewer as it is limited
        to each industry. For example only plumbers of the name Joe
        would be interested in joes.plumbing.au whereas every Joe
        from every industry would be interested in joe.com.au.


        Edwin Groothuis wrote:
        On Sat, Jun 30, 2007 at 04:52:13PM +1000, Ron Stark wrote:
        I can think of a mere handful of bank.au domains - anz, cba, 
commonwealth,
        qld, westpac, boq, queensland, suncorp, bendigo, city, citi and so on.  
Then

        Plus hundreds of credit unions?

        come the grey areas over which disputes would inevitably arise from 
each of
        the competing "legitimate" registrants:  lending.bank.au, 
finance.bank.au,
        cheap.bank.au, friendly.bank.au, local.bank.au, regional.bank.au,
        credit.bank.au, community.bank.au, farmers.bank.au, your.bank.au,
        online.bank.au, internet.bank.au and a whole lot of others.

        The policy of the bank.com.au, just like the policy of the .museum
        and .areo, will probably prevent you (and everybody else) from
        regestrering them.

        But wait ... there's more!  I do newsletters for a certain bank as part 
of
        my business.  I then qualify to register newsletter.bank.au, because 
there's
        already a close or substantial connection.  I also resell domain names
        therefore I qualify for domains.bank.au.  Oh - websites, too, which 
gives me

        These too.

        Edwin


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