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Speaking of e-campaigning what is happening in France right now?  Did
the use of e-campaigning strengthen the vote of minor parties
knocking Jospin out of second or did Le Pen use an aggressive e-
strategy to get into round two? Also, with Germany elections this
fall, has the e-campaign started there yet?

In terms of the U.S., I promise my own top ten tips list for online
campaigning/analysis in a couple of months.  Hint - maximize the size
of your e-mail announcement list and use it to inform, motivate and
organize your supporters.  Any journalistic/academic analysis that
does not measure or explore the outward use of e-mail alerts by
campaigns will be missing the real story.

Steven Clift
Democracies Online

1. Sent in by Nick Thompson the article's author:
Machined Politics: How the Internet is really, truly---seriously!--
going to change elections

2. Sent in by Phil Madsen, Ventura's web guy:
Ventura's next campaign pitch may come via video games
Ashley H. Grant
Associated Press

3. I heard Mike Cornfield of DOP on my radio this morning about
(A story on my (now terminated - not running) exploratory campaign
for an open State Senate seat is available in their "Daily editions
archive: 03/21/02 - E-democracy activist may seek ...".)

4. Ryan Thornburg e-mailed about a nifty Ad Watch 2002 site in North
Carolina where candidates are given a chance to respond:

5. Some URLs I bumped into:
Winning Elections Online in 2002

Something I didn't post to DO-WIRE earlier since it was covered
elsewhere:  http://www.bivings.com/campaignstudy/

Incumbents still shunning online campaigns

6. Paul Nielson shared information about a conference:
Open and Controlled Society:
Access to Government & Corporate Information
May 9th - 11th, 2002
Winnipeg, Manitoba

7. David Anderson also with DOP reports that the deadline for
nominating sites for the Golden Dot awards has been EXTENDED:

"On May 20, 2002 the Democracy Online Project of The George
Washington University's Graduate School of Political Management will
award "Golden Dot Awards" for Civic Excellence Online.  ssue
Advocacy."  The purpose of the awards is to showcase individuals and
groups that have advanced the field of online politics.

To be eligible, you must be an individual, group, or organization
that attempted to influence public policy or public opinion between
January 1, 2000 and April 30, 2002.  ENTRY DEADLINE:  Friday, May 3,
2002, 5:00 p.m. est."

8.  Here is the full Politics Online conference agenda:


The George Washington University
Media and Public Affairs Building
805 21st St., NW, Washington, DC

Monday, May 20, 2002

8:00 - 9:00 Registration/Continental Breakfast


The New Campaign Finance Law: Impact on Internet Politics No one
knows the effects of the new campaign finance reform law, but no one
can campaign intelligently without some idea of what those effects
might be. Hear from key interest group leaders and nationally
recognized political consultants as they discuss the 2002 and 2004
elections --and the role online politics can play in the new
environment the law creates.

10:00 - 10:45 Breakout Session I

Executives Competing Interests: Budgeting for Traditional Media vs.
the Web
What is the "right" piece of the pie to spend on your Web
communications? Deciding how and when to spend money on your Internet
campaign vs. tried and true traditional promotional methods is the
question of the day. Learn how the most innovative organizations and
campaigns have tackled their budget tradeoffs.

Managers Relationship Building: Turning Membership Lists into
Advocates and Donors
Expanding current lists to build "meaningful" relationships with new
members and turning them into advocates and donors is the ultimate
goal. With campaign finance reform, it is more crucial than ever to
build relationships that make your lists grow and produce. Hear from
the experts on their success - what it really takes to get the money
and advocacy support.

Developers It's All About the Benjamin$
Look at the top ten most common mistakes in online fundraising, and
why almost everybody is making at least one! Find out how the lessons
learned from September 11 fundraising and the 2000 election can
improve your lists, your rate of return, and your bottom line.

10:45 - 11:15 Break

11:15 - 12:00 PLENARY SESSION:

The Best of the Best: The Golden Dot Awards
The Golden Dot Awards are given to an individual, group, or
organization that has attempted to influence public policy or public
opinion in an online campaign. Seven award winners will describe what
set their Web sites above the others and how it struck a chord with
their audience. Help celebrate the achievments of this year's winning
Web sites.

12:00 - 1:15 Luncheon Speaker

Dr. Kathleen Hall Jamieson, Dean of the Annenberg School for
Communication, University of Pennsylvania Topic: Inside the Web
User's Mind: How do people use the Web to look at political content?
Dr. Jamison will unveil the findings of 15 different experiments on
how to increase attention to and use of political information online.

1:30 - 2:30 Breakout Session II

Executives Cross Promotion: How to Coordinate & Serialize Your Media
and Publicity Rollout
The average person requires 5-10 exposures to a message before
internalizing it or taking action. But how do you decide when to hit
them with a hip online banner or a viral marketing campaign as
opposed to a print or TV spot? And when is a flash file e-mail
attachment a better bet than a direct mail piece for recruiting
members and dollars? Our panels explain what, when, and most
importantly, why.

Managers Political E-mail: What's Its Role in Political and Policy
Grassroots advocates say it's the best way to reach elected
officials. Congress says the e-mail deluge is a management nightmare.
Campaigns want to reach volunteers and donors as efficiently as
possible. Citizens want their voices heard online. Is there a win-win
solution? What's working, and what's not?

Developers The Virtual Personal Touch: Establishing a Close and
Continuing Relationship with Constituencies

It's easy to hit "send" and e-mail your entire database. Trouble is,
it looks and feels like it went out to a cast of thousands. A few
political communicators have found ways to develop deeper
relationships with their online audiences by imparting both
individuality and organizational branding in their Net
communications. In this session, they share their techniques.

2:30 - 3:00 Break

3:00 - 4:00 Breakout Session III

Executives Managing the Technical Divide "Where To Put IT?"
Every institution, from large public affairs groups, law firms, and
professional associations to
small community-based groups, is struggling with how to integrate
Internet communications and
staff into it's organizational structure. At the same time, getting
technical and non-technical
team members to work towards the same goal - presenting clear,
useable and persuasive online
information to constituencies and the public -- is often a challenge
for the most seasoned
executive. This panel will look at some of the most successful
undertakings and discuss case

Managers The Rest of the Rules: What You Need to Know About Your
Online Activities NOW
Notwithstanding changes in the campaign finance law that will occur
after the 2002 election, what
federal and state laws govern your online communications right now?
Experts explain the rules that
govern privacy and online profiling; the uses of hard and soft money
in corporate, union and trade
association communications; and the proposed FEC rulemaking on
campaign activities conducted on
the Internet.

Developers Panic Room 2.0: System Hacks, Server Crashes, and Sinister
The best laid plans of mice and code can turn into disasters when the
unexpected happens. Find out
what the experts include in their checklist of measures in order to
avoid 11th hour crises - and
what to do when they occur.

4:00 - 5:00 CLOSING PLENARY: Just When, Exactly, is It Spam? (And
When Is It Okay?)
We all know that spam --unsolicited e-mail-- is supposed to be a no-
no. But campaigners can't build coalitions without contacting
strangers. And several campaigns recently accused of spamming contend
that they did no such thing. In this session, we'll hash out the do's
and don'ts.
5:00 - 7:00 Reception

^               ^               ^                ^
Steven L. Clift    -    W: http://www.publicus.net
Minneapolis    -   -   -     E: [EMAIL PROTECTED]
Minnesota  -   -   -   -   -    T: +1.612.822.8667
USA    -   -   -   -   -   -   -     ICQ: 13789183

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