*** Democracies Online Newswire - http://www.e-democracy.org/do *** *** New! Discuss Posts - http://e-democracy.org/do/discuss.html ***
Speaking of e-campaigning what is happening in France right now? Did the use of e-campaigning strengthen the vote of minor parties knocking Jospin out of second or did Le Pen use an aggressive e- strategy to get into round two? Also, with Germany elections this fall, has the e-campaign started there yet? In terms of the U.S., I promise my own top ten tips list for online campaigning/analysis in a couple of months. Hint - maximize the size of your e-mail announcement list and use it to inform, motivate and organize your supporters. Any journalistic/academic analysis that does not measure or explore the outward use of e-mail alerts by campaigns will be missing the real story. Steven Clift Democracies Online 1. Sent in by Nick Thompson the article's author: Machined Politics: How the Internet is really, truly---seriously!-- going to change elections http://www.washingtonmonthly.com/features/2001/0205.thompson.html 2. Sent in by Phil Madsen, Ventura's web guy: Ventura's next campaign pitch may come via video games Ashley H. Grant Associated Press http://www.startribune.com/stories/389/2259674.html 3. I heard Mike Cornfield of DOP on my radio this morning about e-campaigning: http://news.mpr.org/programs/futuretense (A story on my (now terminated - not running) exploratory campaign for an open State Senate seat is available in their "Daily editions archive: 03/21/02 - E-democracy activist may seek ...".) 4. Ryan Thornburg e-mailed about a nifty Ad Watch 2002 site in North Carolina where candidates are given a chance to respond: http://nc.politicalreport.net/adwatch2002/ 5. Some URLs I bumped into: Winning Elections Online in 2002 http://www.bayoubuzz.com/political/articles/win_elect_online_2002_rr.h tm Something I didn't post to DO-WIRE earlier since it was covered elsewhere: http://www.bivings.com/campaignstudy/ Incumbents still shunning online campaigns http://www.thehill.com/040302/c2k2_online.shtm 6. Paul Nielson shared information about a conference: Open and Controlled Society: Access to Government & Corporate Information May 9th - 11th, 2002 Winnipeg, Manitoba http://www.openandcontrolledsociety.ca/ 7. David Anderson also with DOP reports that the deadline for nominating sites for the Golden Dot awards has been EXTENDED: http://www.gspm.org/politicsonline/goldendot2000.htm "On May 20, 2002 the Democracy Online Project of The George Washington University's Graduate School of Political Management will award "Golden Dot Awards" for Civic Excellence Online. ssue Advocacy." The purpose of the awards is to showcase individuals and groups that have advanced the field of online politics. To be eligible, you must be an individual, group, or organization that attempted to influence public policy or public opinion between January 1, 2000 and April 30, 2002. ENTRY DEADLINE: Friday, May 3, 2002, 5:00 p.m. est." 8. Here is the full Politics Online conference agenda: http://www.gspm.org/politicsonline/agenda2002.htm Agenda The George Washington University Media and Public Affairs Building 805 21st St., NW, Washington, DC Monday, May 20, 2002 8:00 - 9:00 Registration/Continental Breakfast 9:00 - 9:50 OPENING PLENARY SESSION: The New Campaign Finance Law: Impact on Internet Politics No one knows the effects of the new campaign finance reform law, but no one can campaign intelligently without some idea of what those effects might be. Hear from key interest group leaders and nationally recognized political consultants as they discuss the 2002 and 2004 elections --and the role online politics can play in the new environment the law creates. 10:00 - 10:45 Breakout Session I Executives Competing Interests: Budgeting for Traditional Media vs. the Web What is the "right" piece of the pie to spend on your Web communications? Deciding how and when to spend money on your Internet campaign vs. tried and true traditional promotional methods is the question of the day. Learn how the most innovative organizations and campaigns have tackled their budget tradeoffs. Managers Relationship Building: Turning Membership Lists into Advocates and Donors Expanding current lists to build "meaningful" relationships with new members and turning them into advocates and donors is the ultimate goal. With campaign finance reform, it is more crucial than ever to build relationships that make your lists grow and produce. Hear from the experts on their success - what it really takes to get the money and advocacy support. Developers It's All About the Benjamin$ Look at the top ten most common mistakes in online fundraising, and why almost everybody is making at least one! Find out how the lessons learned from September 11 fundraising and the 2000 election can improve your lists, your rate of return, and your bottom line. 10:45 - 11:15 Break 11:15 - 12:00 PLENARY SESSION: The Best of the Best: The Golden Dot Awards The Golden Dot Awards are given to an individual, group, or organization that has attempted to influence public policy or public opinion in an online campaign. Seven award winners will describe what set their Web sites above the others and how it struck a chord with their audience. Help celebrate the achievments of this year's winning Web sites. 12:00 - 1:15 Luncheon Speaker Dr. Kathleen Hall Jamieson, Dean of the Annenberg School for Communication, University of Pennsylvania Topic: Inside the Web User's Mind: How do people use the Web to look at political content? Dr. Jamison will unveil the findings of 15 different experiments on how to increase attention to and use of political information online. 1:30 - 2:30 Breakout Session II Executives Cross Promotion: How to Coordinate & Serialize Your Media and Publicity Rollout The average person requires 5-10 exposures to a message before internalizing it or taking action. But how do you decide when to hit them with a hip online banner or a viral marketing campaign as opposed to a print or TV spot? And when is a flash file e-mail attachment a better bet than a direct mail piece for recruiting members and dollars? Our panels explain what, when, and most importantly, why. Managers Political E-mail: What's Its Role in Political and Policy Battles? Grassroots advocates say it's the best way to reach elected officials. Congress says the e-mail deluge is a management nightmare. Campaigns want to reach volunteers and donors as efficiently as possible. Citizens want their voices heard online. Is there a win-win solution? What's working, and what's not? Developers The Virtual Personal Touch: Establishing a Close and Continuing Relationship with Constituencies It's easy to hit "send" and e-mail your entire database. Trouble is, it looks and feels like it went out to a cast of thousands. A few political communicators have found ways to develop deeper relationships with their online audiences by imparting both individuality and organizational branding in their Net communications. In this session, they share their techniques. 2:30 - 3:00 Break 3:00 - 4:00 Breakout Session III Executives Managing the Technical Divide "Where To Put IT?" Every institution, from large public affairs groups, law firms, and professional associations to small community-based groups, is struggling with how to integrate Internet communications and staff into it's organizational structure. At the same time, getting technical and non-technical team members to work towards the same goal - presenting clear, useable and persuasive online information to constituencies and the public -- is often a challenge for the most seasoned executive. This panel will look at some of the most successful undertakings and discuss case studies. Managers The Rest of the Rules: What You Need to Know About Your Online Activities NOW Notwithstanding changes in the campaign finance law that will occur after the 2002 election, what federal and state laws govern your online communications right now? Experts explain the rules that govern privacy and online profiling; the uses of hard and soft money in corporate, union and trade association communications; and the proposed FEC rulemaking on campaign activities conducted on the Internet. Developers Panic Room 2.0: System Hacks, Server Crashes, and Sinister Tactics The best laid plans of mice and code can turn into disasters when the unexpected happens. Find out what the experts include in their checklist of measures in order to avoid 11th hour crises - and what to do when they occur. 4:00 - 5:00 CLOSING PLENARY: Just When, Exactly, is It Spam? (And When Is It Okay?) We all know that spam --unsolicited e-mail-- is supposed to be a no- no. But campaigners can't build coalitions without contacting strangers. And several campaigns recently accused of spamming contend that they did no such thing. In this session, we'll hash out the do's and don'ts. 5:00 - 7:00 Reception ^ ^ ^ ^ Steven L. 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