On 18 Mar 2010, at 08:37, Andrew Ford wrote:

>> People will continue to refer to it as just "Apache".  The documentation 
>> could refer to it as "the server" or "the web server" or "the httpd program" 
>> as seems appropriate in the context, having established in introductory 
>> material that the proper name was "the Apache Web Server" (and pointing out 
>> that Apache is actually the name of the foundation and can be applied to a 
>> wider set of projects).  To me such usage just sounds more natural and less 
>> forced.

+1.  "Apache" works as a name.  "Apache2" works, and is out there.  Clumsy
things like "HTTPD" don't work as a name, and wrapping it only works so long
as there's a contraction ("apache[2]") people can use in real life.

> Actually, there might be more of a chance of getting a new identity to stick 
> by calling it "Apache Web Server (AWS)" and then referring to the 
> abbreviation AWS everywhere.

Rather ugly and a hostage to fortune.  Do you talk out of your AWS?

>   .  It has a certain similarity to "IIS", which might not be a bad thing.

Interesting association.  But we're the senior server, not them!  Aping their 
name
feels like putting ourselves into the junior spot.  MS marketing will love us!

-- 
Nick Kew
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