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Fadhl M. Al-Akwaa Biomedical Engineering, PhD Student --- On Sun, 12/21/08, maha <[email protected]> wrote: From: maha <[email protected]> Subject: [D.Y.C.A] Marketing Research course To: [email protected] Date: Sunday, December 21, 2008, 12:56 AM ÏæÑÉ ÇáÈÍæË ÇáÊÓæíÞíÉ ÈãÑßÒ æãÖÇÊ ááÊäãíÉ ÈÝíÕá ÓáÇã Úáíßã Ïí ÏæÑÉ ÌÏíÏÉ ááÈÍæË ÇáÊÓæíÞíÉ ÈãÑßÒ æãÖÇÊ ááÊäãíÉ ÈíÞÏãåÇ Ã/ ãÕØÝì ÚÈÏ ÇáÚÙíã ãÏÉ ÇáÏæÑÉ 6 ÓÇÚÇÊ ãæÚÏ ÇáÏæÑÉ íæãí ÇáÓÈÊ æÇáÓÈÊ ãä ÇáÓÇÚÉ 6 Çáì 9 ã æíÍÏÏ ÊÇÑíÎ Çáíæã Ííä ÇßÊãÇá ÇáÚÏÏ ÓÚÑ ÇáÏæÑÉ 60 Ì ÔÇãá ÇáãÐßÑÉ æÇáÈÑíß ÇáÚäæÇä 19 Ô ÇáäÇÏí ÇáÑíÇÖí ÎáÝ ÈÑÌ ÇáÇØÈÇÁ Çæá ÝíÕá ÇáÏæÑ ÇáËÇáË - ãÞÑ ÌãÚíÉ ÕÍÈÉ ÇáÎíÑ ááÍÌÒ æÇáÇÓÊÚáÇã 35689721 ãä 10 Õ ÍÊì 8 ã ÌÒÇßã Çááå ßá ÎíÑ ÇáÇÊÕÇá ÞÈá 10 ã ãåÇ 0105136760 groups.yahoo. com/group/ so7betkhair ------------ ------ "Marketing Research" course at Wamadat center Asalamu alykom It's a new class for "Marketing Research" Mr. Mostafa Abd El Azim will present it in "Wamadat center" The duration of course is 6 hours within two days Saturday & Saturday from 6:00 pm to 9:00 pm. The date will be confirmed after registration. the price is 60 L.E with matrial & break Address : 19 El Nady el Reyady St., behind doctors tower, beginning of faysal. Telephone: 35689721 from 10 am : 8 pm Contents of course: - The Definition of the Marketing Research. - Condition of doing marketing research. - Steps of Marketing Research. 3-1 defines the market research problem (under study) 3-2 Develop an approach of the problem 3-3 Research design and methodology 3-4 Data collection 3-5 Data analysis 3-6 Presenting the research report First step: The role of marketing research - Marketing Research Suppliers & Services 1- Internal suppliers 2- external supplies - Types of Marketing Research First step defining problem 1- Defining problem issue understudy 2- How to define the research problem? 3- Analysis of secondary data 4- Qualitative research Second Step: Develop an approach about problem definition 1- literature review 2- Analytical model 3- Research Question 4- Research Hypotheses HR Third step: Research Design/ Research Methodology - Exploratory research - Conclusive Forth step: Data collection Fifth step: Data analysis Sixth step: Presenting the Research Report ÈíÇäÇÊ ÇáãÏÑÈ ÇáãÍÇÖÑ : Ã/ ãÕØÝí ÚÈÏ ÇáÚÙíã ÔÛá ÇáãÍÇÖÑ ÇáæÙÇÆÝ ÇáÊÇáíÉ • ãÏíÑ ÚÇã ÇáÊÓæíÞ 0000 ÔÑßÉ ÇáßÊÑæÓÊÇÑ - ãÏíÑ ÇáÊÓæíÞ 000 00 0 ÔÑßÉ ÒÇäæÓí ÇáÚÈÏ - ãÏíÑ ÊäÔíØ ÇáãÈíÚÇÊ 000 ÔÑßÉ ÒÇäæÓí ÇáÚÈÏ - ãÏíÑ ÞÓã ÈÍæË ÇáÊÓæíÞ0 ÇáÔÑßÉ ÇáÏæáíÉ ááÕäÇÚÇÊ ÇáãÊØæÑÉ - (ÇæáíãÈíß ÌÑæÈ) ÔÇÑß ÇáãÍÇÖÑ Ýí ÇáÏæÑÇÊ ÇáÊÏÑíÈíÉ ÇáÇÊíÉ • Integrated Marketing Communication (IMC - EEMDC ) • Marketing Manager Tr. ............ . ( PSDP ) • Consumer Behavior .... (IMC - EEMDC ) • Basic Management Skils (AutoMaster PSDP ) • Marketing Management ( Dobbi ) • ( Customer Services (IMC - EEMDC ) • Sales Manager Tr. ( PSDP ) • Others ...... • Gazakon Allah Kol Khair Maha 0105136760 groups.yahoo. com/group/ so7betkhair
