Patrick,

Your charts shed some important light on the subject that the transaction
volume alone did not show.  Where did you obtain the number of spends and
other data?

The additional information you provided with the average spend size and the
number of spends is very enlightening for the following reasons:

- Given only the daily transaction volume chart that most of us have been
looking at this week it appeared at first glance that e-gold suffered a
serious decline in business from June - July of this year.

- However, when one looks at the chart of the number of spends per day the
usage has actually increased by 80% during the same three month period that
the total transaction volume fell by 60%.

- Since e-gold's spend fee is capped at US 50 cents, any transaction over
$50 creates the same amount of revenue for e-gold.  Therefore in order to
maximize revenue a business goal for e-gold should be to shoot for an
average transaction size of $50.

- From June to August of this year the average transaction size fell from
$270 to $70.   In the same period the number of daily spends more than
doubled.  (That fact might explain the recent problems the e-gold system has
experienced : Server overload.  A sign of success.)

- It is reasonable to conclude that e-gold's transaction revenue actually
increased by 125% from the June low of 10,000 daily transactions to the late
August high of 22,500.

- Going from the figure that 70% of e-gold spends do not have sponsor
accounts, the average revenue e-gold earns from a spend should be about 42.5
cents.

- Therefore if August's spend rate is sustained over the next year e-gold
will generate about $3.4 million dollars from transaction fees.  That is up
from about $1.75 million per year generated over the previous 18 months.
That is a 94% increase in revenue!

In conclusion, e-gold nearly doubled revenues over the past three months
while total transaction volumes fell without increasing expenses!  That
stunt that should put Doug Jackson in the business hall of fame, if he can
sustain the trend.

On the other side of the fence, Omnipay earns its revenue from exchange
volume, not number of transactions.  So the increased revenue on the e-gold
side of the fence may have been balanced by a corresponding decrease in
revenue for Omnipay.  However, if e-gold spends continue to increase at the
rate they have over the past three months Omnipay should eventually catch
back up as total transaction volume starts to rise again.

Someone could write a doctoral dissertation on the gold economy.  This is a
fascinating economic experiment!

Find this post enlightening?  Click some gold to http://2cw.org/?632050&EG .

Cheers,
Ken Griffith


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