How does this sound:

e4 is the community effort for building the next generation of the Eclipse 
Platform. The project has three principle aims: to simplify the Eclipse 
programming model, to enable the platform for use on emerging web-based 
runtime technologies, and to broaden participation in development of the 
platform. Simplifying the programming model will reduce development and 
maintenance costs and enable a larger developer community to leverage the 
platform in their own Eclipse-based applications.  Enabling the platform 
on new runtime technologies will ensure the platform remains a compelling 
and viable application framework in a rapidly changing web technology 
landscape. This will allow e4-based applications to leverage powerful new 
web technologies, while remaining insulated from specific technology 
choices that may quickly become obsolete. Finally, broadening 
participation in development of the platform itself reduces the risks 
associated with building on a platform largely funded from a single 
source. Having a large and diverse group of commercial backers, will 
ensure the platform remains vibrant and viable over the long term. An 
investment in e4 will reduce overall development costs, enable leveraging 
of new runtime technologies without being locked into short term 
technology choices in an age of rapid obsolescence, and provide a stable 
long term application platform.

Now I need to go and get clean again...

John




Kevin McGuire/Ottawa/i...@ibmca 
Sent by: [email protected]
01/13/2009 09:04 AM
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Hey Jeff, 

I understand and agree with it's importance.  I'm willing to help on this, 
but as I said, we need someone with a business marketing side, who knows 
this audience, to help.  Think of it as matching grants.  I also would 
like to see broader participation in these kinds of efforts as its tending 
to fall to a small number of people who are spread thin. 

One problem we have (see, I said "problem" and not "challenge" or 
"opportunity" :> ) is that an inherent goal of e4 is to be open.  Thus the 
definition is determined by what the participants want to do, and is 
subject to change as they change their focus, more get involved, etc. It's 
hard therefore to explain what it does for a consumer of it and has I 
think made our "messaging" kind of wishy washy.  If we had laid out a 
definitive road map it would've made it easier to focus people but it 
would've been at the cost of community building. 

We have some pieces of technology which I believe we could do a better job 
at explaining their value (modelled UI being a good example).  But IHMO, 
an important message must continue to be that others can get involved and 
have the ability to change the direction.  At this point I personally 
believe this continued growth of the committer base is more important than 
any of the technology. 

Regards, 
Kevin 



Jeff McAffer <[email protected]> 
Sent by: [email protected] 
01/12/2009 09:01 PM 

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Thanks Kevin.  IMHO this is a significantly important group to the overall 
success so communicating effectively is important.

Clarification.  One paragraph or so is the desired content length.  I 
don't think you can do much better for any audience with one sentence. 
Think elevator pitch in a low-rise building :-) 

As much as we would like to think that the value of e4 is inherent in "its 
the next Eclipse", most of the rest of the community wants to know what 
does it do for them. This requires a move from the techno-geek "cool" 
factor to identifying the business value delivered to someone building on 
top of the platform.  What pain points are addressed? 

Jeff

Kevin McGuire wrote: 

I realize that my comment might've come across as being uncooperative, so 
just to clarify: 

We're clearly failing at communicating to that audience.  We're technical 
people and write, with some success, to other technical people.  For my 
part, I never write something for business people to consume.  I don't 
know how to communicate to that audience [1], and though I'd like to do 
better, me trying again without guidance is unlikely to produce a better 
result. 

Someone with business/marketing knowledge who *does* know how to 
communicate to that audience could help guide. I was guessing that by the 
time they explain what we need to communicate, they're likely to have just 
written the one sentence. :)   

Seems like a lot of discussion when all that was asked for was a single 
sentence but I'm concerned by the larger issue of communication and I'd 
like to see a more coordinated, coherent, and, well, professional 
approach, so lets start now.  If I had an "e4 Inc" company, I'd expect the 
marketing department to be quite involved in such an endeavour (and I'm 
guessing it wouldn't be staffed by developers).  So how do we get the next 
best thing? 

Regards, 
Kevin 

[1] As proof of this, when I spell checked this email I discovered I 
misspelled "marketing". 


Kevin McGuire/Ottawa/i...@ibmca 
Sent by: [email protected] 
01/12/2009 04:20 PM 

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Maybe those putting together the survey could provide guidance on how the 
information can be tuned to that target audience (say, by taking the 
proposal and reworking it as an example :> ). 

Kevin 


Jeff McAffer <[email protected]> 
Sent by: [email protected] 
01/12/2009 03:54 PM 

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All I can say is that the people putting together the survey feel that the 
information in its current form is not readily consumable by their target 
audience.  Providing tuned information for this audience will improve the 
quality of the feedback we receive.

Jeff


Oberhuber, Martin wrote: 
Why not have them "pull" any background technical information rather than 
trying to "push" something that's bound to be incomplete when it should 
just be one sentence. So what about this: 

e4 is the community effort for building the next generation of the Eclipse 
Platform. For any details, see the e4 project proposal [1]. 
[1] http://www.eclipse.org/proposals/e4/ 

Of course we should eventually prepare something on the web or the wiki 
that's more current but still as informative as the project proposal. But 
for now, I still find the proposal most appropriate for persons seeking a 
higher-level understanding of e4. 

Cheers, 
-- 
Martin Oberhuber, Senior Member of Technical Staff, Wind River 
Target Management Project Lead, DSDP PMC Member 
http://www.eclipse.org/dsdp/tm 



From: [email protected] [mailto:[email protected]] On 
Behalf Of Jeff McAffer
Sent: Sunday, January 11, 2009 8:18 PM
To: E4 Project developer mailing list
Subject: [e4-dev] e4 Survey

At a recent board meeting we had a discussion about e4 and what it means 
to the Eclipse membership.  The results were quite mixed with widely 
differing opinions and thoughts.  One thing that did come out was the idea 
of polling the membership for some feedback.  Mike Taylor, an elected 
Solution Provider director on the board volunteered to poll the Solution 
Providers on this topic and has set about creating a survey.  As part of 
this there should be a description of e4.  I'll quote Mike on this.

"I had seen the e4 description on the wiki page, but didn't find it 
satisfying for the purposes of this survey. This survey will go to the 
contact (often a "business" person) who is the designated EMO contact 
point for a particular Solution Provider company. Its primary intent is to 
get a high-level feeling for what people know and think about e4 right 
now. Its not really designed to be a technical or feature survey." 
It would be great if as a community we can provide a brief (one paragraph) 
description of e4.  Something a bit deeper than "the next generation of 
Eclipse" but a bit shallower than what's on the wiki.

This is a really good opportunity to raise awareness of e4 and 
simultaneously get valuable feedback and input.

Jeff 


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