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Friday September 22 7:28 PM ET
Kraft Recalls Taco Bell Shells with Biotech Corn 

By Susan Kelly

CHICAGO (Reuters) - Philip Morris Cos.' (NYSE:MO - news) Kraft Foods unit said 
on Friday it is voluntarily recalling all Taco Bell Home Originals taco shells 
sold in U.S. grocery stores nationwide because samples contained an unapproved 
variety of gene-modified corn.

Tests performed by an independent laboratory found, in certain samples, the 
presence of a variety of gene-modified corn that Kraft had not specified for 
the product and which is not approved by U.S. regulators for use in food, 
Kraft said.

The recall is the first of a U.S. food product containing a gene-modified 
ingredient not approved for human consumption, said Dave Schmidt, senior vice 
president for food safety at the International Food Information Council.

``It is basically a violation of the regulatory status. That type of corn 
should not have shown up in a food product,'' he said.

Kraft stressed that there appears to be no evidence of adverse health effects 
from the corn variety, known as StarLink.

The U.S. Food and Drug Administration (FDA) and the Environmental Protection 
Agency (EPA) said earlier this week they were jointly investigating allegations 
by an anti-biotech coalition that a variety of unapproved gene-spliced corn had 
slipped into Taco Bell shells sold in a Maryland grocery store.

The products being recalled are: Taco Bell Home Originals 12 Taco Shells, Taco 
Bell Home Originals 18 Taco Shells and Taco Bell Home Originals Taco Dinner 
containing 12 shells, sauce and seasoning.

Consumers who have purchased the products should not eat them, and should 
return the packages to the store where they were purchased for a full refund, 
Kraft said. More information is available in a special report at 
http://www.kraftfoods.com, or consumers may call 1-800-433-9361 from 8 a.m. to 
midnight EDT.

The corn variety was developed by Aventis SA (AVEP.PA) of Strasbourg, France. 
It was approved in the United States in 1998 for use only in animal feed 
because it contains a protein that might be an allergen.

After Kraft announced its recall, the Taco Bell chain operated by Tricon Global 
Restaurants Inc. (NYSE:YUM - news) said it would replace taco shells at its 
7,000 restaurants even though they are from a different recipe and has told its 
suppliers to stop buying corn flour from the Texas plants where the ingredient 
is coming from.

Gene-modified corn is spliced with a naturally occurring plant pesticide known 
as bacillus thuringiensis.

Aventis had sought EPA approval for the corn as a food ingredient, but an 
advisory committee earlier this year postponed a decision on the request, 
citing inconclusive safety data, Schmidt said.

While there is an uproar in Europe over genetically modified ingredients in 
food, until now American companies had mostly avoided controversy and U.S. 
consumers seemed content that foods were safe.

Kraft's willingness to incur the expense of a recall despite no evidence the 
product is unsafe demonstrates U.S. companies are becoming increasingly 
sensitive to consumers' heightened awareness about food safety, said food 
industry consultant Willard
Bishop.

``This shows the tremendous focus on food safety that has obviously become a 
political issue,'' he said.

Shares of Philip Morris closed $1-1/8 higher at $27-11/16 on the New York Stock 
Exchange.

Kraft is licensed by Taco Bell to use the name on taco shells sold only in 
supermarkets. Kraft buys finished taco shells for the Taco Bell line from 
Sabritas Mexicali, a subsidiary of PepsiCo Inc. (NYSE:PEP - news) in Mexicali, 
Mexico.

Sabritas buys corn flour for the product from Azteca Milling L.P., which 
processes the flour in its Plainview, Texas, mill, Kraft said. Kraft added the 
crops were grown within a 100-mile radius around the Texas mill.

The specifications for the corn Azteca purchased for the taco shells were 
confined to several varieties of conventional yellow corn and did not include 
the StarLink corn, Kraft said.

Azteca President Daniel Lynn said the company has two independent laboratories 
testing its products' content. All of the corn used at the plant, one of the 
largest dry corn mills in the United States, was grown and delivered from 
detailed contracts with farmers, he said.

``We are working very closely with our partners and we are committed to take the 
necessary steps to protect the health of the public, integrity of our product, 
safety of our manufacturing process, and our good name,'' Lynn said in a 
statement.

Kraft said it is cooperating with FDA to determine how the StarLink corn became 
mixed with the product ingredients.

The company will discontinue production of the taco shells until it is assured 
the raw materials and finished products from the suppliers comply with 
regulatory requirements.

Martin Feldman, tobacco analyst at Salomon Smith Barney, said Kraft's recall 
would have little impact on the company's bottom line.

``In terms of the total profitability of Kraft, this is a non-event,'' he said. 

Copyright � 2000 Reuters Limited. All rights reserved.

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