Martin (I apologize to all list members who might be offended and to the moderator for not being able to express myself more effectively), but it sounds to me like you are suggesting that we "baffle 'em with b.s." If that is how providing help to activists works, then those some people are just as likely to be persuaded in an opposite direction by the next glib voice that comes along -- and that might (is very likely to be) the anti anti-environmental shill.

I'm sorry that I can't agree that helping to keep people ignorant furthers any good cause.

David Mc


On Thu, Jan 21, 2010 at 2:48 PM, Martin Meiss wrote:

It seems to me that many, though not all, posts on this thread are
taking a rather narrow view of "communication." When a scientist publishes an article describing his/her research, is this merely broadcasting methods,
data, and interpretation?  Of course not.  Every utterance, spoken or
written, has context and subtext.  The very same article in different
journals has different meaning because of context: it is paired with
different articles, is seen as reflecting a different editorial philosophy,
and has an audience that will interpret it differently.
With regard to subtext, every scientific utterance characterizes the utterer, affects his/her ranking in the competitive sea of academic or corporate or even freelance science. It affects chances of getting tenure, promotions, prestige, pay raises, and dates on Friday night. Most writers
will pick their words, consciously or unconsciously, with these social
factors in mind. Sometimes that might favor stilted, pompous verbiage,
sometimes concrete, to-the-point Anglo-Saxon karate chops.
Is being hard to understand a bad thing when addressing the general public? Not necessarily, depending on what your goals are. Do you want the public to understand ecology, or do you want them to support your vision of environmental activism? These are not necessarily the same thing. Some part of your audience will be more impressed, more motivated, if you use words they don't understand, because they will think it proves you're really smart and must know what you're talking about, even if *they* don't. These people's votes count just as much as the votes of those with deeper insight. If you use familiar words that everyone understands, some of your audience will think, "Hey, that's just common sense. Anybody knows that. This fellow's not so smart." They might *agree with you*, but it takes * inspiration* to make people go out and ring doorbells with petitions, or attend public hearings on environmental issues, or open their checkbooks.
        This is an area where pragmatism and idealism can well come to
blows. What side are you on? Does it vary from time to time, or issue to
issue?

2010/1/20 Jonathan Nelson
As scientists, we should always consider the accuracy and precision of
our work. Science is wondering and testing and sharing, over and over
again. Our communication is part of the sharing phase; we must make
sure our words convey our messages.

Sometimes jargon, baroque phrasing, and other tools are appropriate,
but we should only choose them when we need them (occasionally, for
example, in short messages between specialists, or in deliberate
signalling to an audience that the definition of a particular word is
important).

For me, convoluted phrases and dictionary words are often the result
of laziness. I might be able to speak more clearly, but I'm hedging,
avoiding a commitment to a meaning I'm not sure I'll support next
week. Every time I notice myself speaking this way, I know I need to
try harder: my message is weak, and my understanding might be weak
too.

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