Hi Nadine,

Thank you for clarifying ESA's embargo policy. I wondered if that was a big 
factor, and hope to see more coverage by the media as the meeting really gets 
going tomorrow. I was a bit surprised though not to find any mention of the 
opening plenary nor the benefit concert in the local papers - not even their 
event calendars? - especially because they are open to the public. 

Madhu

__________________
Dr. Madhusudan Katti
Associate Professor, Dept of Biology
California State University, Fresno

On Aug 7, 2011, at 4:18 PM, Nadine Lymn <[email protected]> wrote:

> Hi All:
> 
> In response to Madhu's query--
> 
> Because most scientific organizations such as ESA work under embargoes, you 
> are unlikely to see advance news stories about the meeting.  Once the 
> embargoes begin to lift (the day a presentation is made at the Annual 
> Meeting), the media will begin to cover the meeting.  The exception was the 
> belly button microbe story, where a reporter broke the embargo and we lifted 
> it for everyone; hence the story is already out well before the research is 
> presented at the ESA Meeting.
> 
> Organizations use embargoes for both scientific meetings where new research 
> is presented as well as for their journals.  The idea is to give reporters 
> advance time to learn about the topic, interview the researchers and put 
> together a good story.  The embargo gives all reporters the same amount of 
> time to prepare their story.  For a meeting, the embargo lists on the day the 
> research is presented; for a journal, it is usually when the journal article 
> is published.
> 
> ESA distributed several embargoed press releases to all its trusted media 
> contacts, as well as worked with many institutions' public information 
> offices to encourage them to send out their own releases about the meeting if 
> they have researchers from their institution presenting in Austin.
> 
> About a dozen press are registered to attend and cover the Annual Meeting and 
> we expect more to cover it remotely.
> 
> The Society's Opening Plenary and Thursday's benefit concert are open to the 
> general public free of charge and we sent out Public Service Announcements to 
> all local news outlets.  Austin EcoNetwork did this short blog promoting the 
> these two events:
> 
> 
> http://www.austineconetwork.com/blog/ecological-society-america-rockin%E2%80%99-austin-night-nature-acl-%E2%80%93-live-concert-benefit-austin-enviro
> 
> 
> So, stay tuned, press coverage about the meeting will start rolling in once 
> the meeting actually starts.
> 
> If you have more questions and are attending the ESA meeting in Austin, you 
> are welcome to stop by our Press Room, room 2 at the Convention Center.
> 
> Cheers,
> 
> Nadine
> 
> Nadine Lymn
> ESA Director of Public Affairs
> 
> 
> 
> Hello from Austin, folks!
> 
> I would like to share some thoughts from my blog as I prepare for the ESA 
> 2011 meeting starting here today, and wonder why this big meeting isn't in 
> the news - anywhere:
> 
> http://leafwarbler.posterous.com/a-few-thousand-ecologists-meet-in-the-city-to
> 
> I would appreciate any feedback, on why ESA isn't more in the news, or 
> whether it is just my misperception.
> 
> Madhu
> 
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Madhusudan Katti
> Associate Professor of Vertebrate Biology
> Department of Biology, M/S SB73
> California State University, Fresno
> Fresno, CA 93740-8034
> 
> Email: [email protected]
> Tel: 559.278.2460
> Fax: 559.278.3963
> Lab: http://www.reconciliationecology.org/
> ULTRA: http://urban-faces.org/
> Blog: http://leafwarbler.posterous.com/
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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