-------- Forwarded message --------
Date: Thu, 10 Jun 1999 17:55:34 -0400
From: Island Press <[EMAIL PROTECTED]>
To: [EMAIL PROTECTED]
Subject: ECO-COMPASS, 6/10/99--Redefining the American Dream

REDEFINING THE AMERICAN DREAM:
Our Consuming Desires and the Quest for a More Sustainable Society
http://www.islandpress.org/ecocompass/dream.html

To have and have not: that is the essence of consumerism in America
and the engine of Western capitalism�to experience a moment when
the acquisition of what George Carlin calls "stuff" brings you to
an epiphany of sobbing because its very being, and the act of
acquiring itself, reminds you off the stuff you do not have, or do
not have yet.  The thrill of the present drags you into the want of
the past and then propels you into prayers for the future.  The
stuff is there and not there.

Consider the following:

1. In a recent survey, 15% of American consumers surveyed responded that
   they would be happy "living a comfortable life," while 35% sought to
   reach the top 6% of the income distribution, and another 49% aspired
   to the next 12%.

2. The level of income needed to "fulfill one's dreams" doubled between 1986
   and 1994 and now totals over twice the U.S. median income.

3. Since 1980, American household savings has declined, and there has been an
   increase in credit card debt, shoplifting, and violent crime carried out to
   obtain status goods such as athletic shoes, leather jackets, and designer
   sunglasses.

4.Working hours in the U.S. have increased over the past 20 years.

5.The 1997 household savings rate was the lowest in 60 years. 

6.By mid-1997, the total debt of all American households had reached 89% of
  total household income.

7.TV viewing hours have increased 50% since the mid-60s and currently
  constitute up to 40% of adults' free time.

8.The average North American requires about 5 hectares of land to support
  food, housing, transportation, and other consumer needs.

9.China, a rapidly industrializing nation, currently has 680 people per car
  and 1.2 billion citizens, while the U.S. has 1.7 people per car.

10.Ecologists estimate that it would take three planets Earth to provide an
   American standard of living to the entire world.  Yet it is that standard of
     living to which the whole world aspires.

These statistics illustrate a striking paradox: that during this
time of virtually unparalleled prosperity, American culture is
slowly being consumed by its own consumptive impulses.  As
described in Consuming Desires
http://www.islandpress.org/books/bookdata/consumdes.html, the
American pursuit of happiness is defined by a seemingly insatiable
desire to consume; and as in the Greek myth of Tantalus, the act of
consuming, and of yearning for more, is destined to lead only to
greater unhappiness.  Further, our patterns of consumption, and the
justifiable emulation of these patterns by citizens around the
world, pose a host of global environmental threats that raise
daunting issues of equity, economics, and international security,
among others.

Consuming Desires, edited by Roger Rosenblatt, offers a rich and
varied dialogue on the underlying roots of consumer culture and its
pervasive impact on the world around us; essays by Jane Smiley,
William Greider, Alex Kotlowitz, Bill McKibben, David Orr, and
others provide a cohesive range of thoughtful perspectives.  In
addition to these essays, Eco-Compass has uncovered a
thought-provoking cornucopia of columns, articles, papers, and
online resources that examine western consumption habits in the
context of demographic and economic trends, global population, and
the pursuit of happiness.  Please visit
http://www.islandpress.org/ecocompass/dream.html for on-line access
to these resources as well as a fully hyperlinked version of this
feature and the archive of all our Eco-Compass features.

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