Hi all, here's a question that's been bugging me lately:

How important is statistical significance of coefficients in
"predictive modeling"?

That is, let's say one is attempting to predict response to a
marketing campaign using a logistic regression, and produces two
models.  The first model predicts 76% of cases correctly, and has some
coefficients that are statistically significant and a number that are
not statisticall significant.  The second model, on the other hand,
contains only variables that are statistically significant, but
predicts only 61% of cases correctly.

For the purposes of prediction only � one does not care at all about
hypothesis testing for any of the coefficients in the model � which is
a "better" model and why?

Furthermore, where can I read up to get a better grasp on this?
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