I am currently working on a project that requires some statistic
knowledge which I have very little. I was wondering if somebody can
help me by guiding me on the right direction. I have several
statistical books but I am not sure where to start reading.
I am including a short description of this project. Any
help/guide/reference that you can give me will be deeply appreciated.

Thank you very much
-------

I have a database where I keep the daily circulation quantity of a
small local newspaper by zip code.

Ex.

Zip code        Circulation             Date    
33131           56                      1/1/2002        
33131           45                      1/2/2002        
33131           53                      1/3/2002        
33131           51                      1/4/2002        
33131           48                      1/4/2002        
.
.
.

33131           85                      12/27/03        
33131           70                      12/28/03        
33131           45                      12/29/03        
33131           31                      12/30/03        
33131           51                      12/31/03        
33131           105                     1/1/04  
.
.

33131           21                      1/15/04 


We want to be able to do projections based on this data. For example,
Lets say we would like to know the circulation quantity in April 7,
2004 in zip code 33131.

The problem is that there are factors that we need to take in
consideration:

One factor is the day of the week (weekday). For example, Sunday's
circulation is usually higher than Tuesday and Friday is higher than
Monday.

Another factor is the week of the year. For example, thanksgiving week
circulation is higher because people want all the coupons inside the
newspaper to go shopping.

The next factor is the month of the year. For example, in August a lot
of people go on vacation therefore circulation is lower than January.
In November we have a lot of people that come down here to Miami from
up north because of the weather so circulation is a lot higher.

Another factor is the day of the year. For example, Election Day or
when the president delivers the State of the Union address at the end
of January.

What exactly do you think I should read to be able to get a close
estimate of our circulation in the future?

Thanks again
.
.
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