[EMAIL PROTECTED] (Damian Franco) wrote in message news:<[EMAIL PROTECTED]>...
> I am currently working on a project that requires some statistic
> knowledge which I have very little. I was wondering if somebody can
> help me by guiding me on the right direction. I have several
> statistical books but I am not sure where to start reading.
> I am including a short description of this project. Any
> help/guide/reference that you can give me will be deeply appreciated.
> 
> Thank you very much
> -------
> 
> I have a database where I keep the daily circulation quantity of a
> small local newspaper by zip code.
> 
> Ex.
> 
> Zip code      Circulation             Date    
> 33131         56                      1/1/2002        
> 33131         45                      1/2/2002        
> 33131         53                      1/3/2002        
> 33131         51                      1/4/2002        
> 33131         48                      1/4/2002        
> .
> .
> .
> 
> 33131         85                      12/27/03        
> 33131         70                      12/28/03        
> 33131         45                      12/29/03        
> 33131         31                      12/30/03        
> 33131         51                      12/31/03        
> 33131         105                     1/1/04  
> .
> .
> 
> 33131         21                      1/15/04 
> 
> 
> We want to be able to do projections based on this data. For example,
> Lets say we would like to know the circulation quantity in April 7,
> 2004 in zip code 33131.
> 
> The problem is that there are factors that we need to take in
> consideration:
> 
> One factor is the day of the week (weekday). For example, Sunday's
> circulation is usually higher than Tuesday and Friday is higher than
> Monday.
> 
> Another factor is the week of the year. For example, thanksgiving week
> circulation is higher because people want all the coupons inside the
> newspaper to go shopping.
> 
> The next factor is the month of the year. For example, in August a lot
> of people go on vacation therefore circulation is lower than January.
> In November we have a lot of people that come down here to Miami from
> up north because of the weather so circulation is a lot higher.
> 
> Another factor is the day of the year. For example, Election Day or
> when the president delivers the State of the Union address at the end
> of January.
> 
> What exactly do you think I should read to be able to get a close
> estimate of our circulation in the future?
> 
> Thanks again

We at AFS have been working on this problem for a number of years. One
of our customers Anheuser-Busch is using AUTOBOX to predict by DAY by
STORE by PRODUCT
taking into account DAY-OF-THE-WEEK , PRICE , WEATHER ,
WEEK-OF-THE-YEAR , HOLIDAYS and other promotions. Holidays often have
a lead effect , contemporaneous effect and lag effects reflecting
demand patterns around the individual holiday.

Similarly, Carreker Corporation uses AUTOBOX to predict daily demand
for cash at atm machines around the world.

I would be glad to demonstrate the capability of AUTOBOX and FreeFore
( http://www.autobox.com/freef.exe ) a FREEWARE version.

Please see http://www.autobox.com and pursue the thread to
PROSUCTS/AUTOBOX/CASE STUDIES .

The solution is to efficiently combine regresion ( with correct
lead/lag structures ) and ARIMA structure reflecting omitted
stochastic series and the effect of Intervention Variables ( Pulses,
Level Shifts , Seasonal Pulses and LOcal Time Trends ) reflecting
omitted deterministic variables. This is called a Transfer Function.

If I can help please give me a call at 215-675-0652

Regards

Dave Reilly
Automaic Forecasting Systems
.
.
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