How many can they sell is probably a big question.
I would suggest there are 3 main groups of amateur radio buyers:
1. Will always buy the newest greatest Elecraft (Kool Aid guys)
2. Already have a K3(S) whatever, fully loaded, good enough, not looking
to buy new.
3. Wouldn't buy K3S because...
Group one will already sign up for it, probably pre-ordering as is the
Elecraft way. Elecraft only has to change the badge for this group.
Group two are not going to buy, at least some anyway, others may be
convinced to move from group two if there is enough of a differential
with existing products.
Group three is the probably the primary target and to do this it needs
to be a product that does what previous products have not, to some
greater or lesser degree.
With a fully flexible, up-gradable, architecture such a product needs to
start at a price where it looks attractive against similar spec
competition. A premium added for its ability to be turned into a top
tier radio. At the high end for the fully loaded gold plated edition I
thing nobody has gone there yet. FT9000/IC7851/Flex6700M/Hilberling?
really they only were bigger fatter radios $15k seems possible.
Martin,HS0ZED
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