What drives the price of a new product more than anything is marketing. Microsoft could sell Windows 7 at profit for 50 cents but charges $149.00. The P-3 price is being defined here on the reflector by those of us who are so enthusiastic about Elecraft; hams may be called "cheap" but have considerable discretionary spending available. The P-3 could sell for a few hundred dollars at profit, similar to other panadapters. Instead, we are talking about more than double that price. Companies recover their R&D investments over time, and the higher the selling price the shorter the R&D investment recovery period. How about a breather here? The $700 price being tossed around is a bit absurd in my view. Yeah, many of us can and will pay it, but its okay to talk about 3-400 dollars and Elecraft would do just fine. Offer the company double their profitable selling price and they are delighted to take it. Why not? Mail a check now? If the price is determined by what we are willing to pay, consider paying less. It is okay to pay less guys. 73. Ron -- View this message in context: http://n2.nabble.com/Elecraft-P3-panadapter-at-the-Orlando-Hamcation-tp4564111p4566779.html Sent from the [K3] mailing list archive at Nabble.com. ______________________________________________________________ Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:[email protected]
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