>> From: "Narins, Josh" <[EMAIL PROTECTED]>
>> Subject: [EM] Stupid People Tricks

>> Dearest and Kind GentleFolk;

>> What do stupid people do?
>> They hire PR firms.
>> General Dostum hired one to clean up his image as the
>> murderous, thuggish, rapacious pillager of northern
>> Afghanistan, and *he* expects it to work[1]. Imagine what
>> it would do for "us"!

It's actually a pretty smart thing to replace real work with
PR, at least for someone whose highest goal is to convince
the public of something whether or not it's actually true.
But I assume that's not your goal.

A lot of PR is pretty simple.  Just a web site can go a long
way, if promoted properly.  Like CVD.  Some skillfully done
examples are the "civil rights" groups that oppose
restrictions on smoking in restaurants (actually fronts for
R. J. Reynolds) and the Greening Earth Society (front for the
coal lobby).  Not my favorite people, but their consultants
know what works.

Reply via email to