Showing just the branded name is a terrible idea from the internationalization point of view - most application names are in English, which means understanding what the app does requires decent knowledge of English.* IMO it's a bad idea to impose such requirements on our users.
I'm yet to run into any truncated results in Slingshot, but I agree long labels are not a good idea either. Slingshot full of them would be the classic "TL;DR". So GenericName looks like the best option for Slingshot's main view to me. *I have not even mentioned apps in more obscure languages like Eidete (Greek) or Midori (Japanese). -- Sergey "Shnatsel" Davidoff
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