Hi, this behavior is controlled by the contents of the 3rd element of org-emphasis-regexp-components.
See this post: http://thread.gmane.org/gmane.emacs.orgmode/20915/focus=20922 I've removed \" a while ago and haven't noticed any problems so far. Cheers, Viktor Leo Alekseyev wrote: > I noticed that strings like ='foo'= or =di"= don't get recognized by > org as code, which is somewhat unfortunate because it forces me to > edit exported HTML by hand. Are there any workarounds for this > behavior? > > --Leo >