In message <388614C14BF842D68620C77DADC90DBA@RichardHPdv6>, dated Thu, 6
Dec 2012, Richard Nute <ri...@ieee.org> writes:
I recall a marketing VP saying to me some
years ago that safety is a cost without a
return. Meaning we don’t want to put any
more money into safety than we absolutely
have to.
Safety itself is a public duty, but it makes marketing sense; no-one has
so many customers that they can afford to kill a proportion. Less
cynically, who will buy from a manufacturer who has a poor safety
record?
Safety and EMC 3rd party testing costs are properly a marketing expense,
because they are incurred in order to be allowed on to the market. They
are not a charge on R&D, because the products work perfectly OK without
the testing.
--
OOO - Own Opinions Only. See www.jmwa.demon.co.uk
The longer it takes to make a point, the more obtuse it proves to be.
John Woodgate, J M Woodgate and Associates, Rayleigh, Essex UK
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