>
> But the thickness of the screen implies in a metaphor as well: it
> likewise means the space that is produced by or contained within the
> image –
This is an interesting line for me in relation to an Augmented Reality project I
have been working on for some time. The Artvertiser positions any advertisement
in a video feed as a public 'screen', treated and considered as such, for the
purposes of exhibiting video or still images.
Advertisements encountered in the urban environment (or even in a feature film)
are detected and substituted for art ('Artverts') in realtime on a handheld
device, like a smartphone. This I've called Product Replacement.
I'd be interested to hear how the repurposing and positioning of planar
advertisements as 'screens' (already within a handheld screen) holds up in the
context of this theme.
Project page:
http://theartvertiser.com
Video documentation:
http://vimeo.com/3464018
Consider also Plato's 'screen' as one we all bear, the plane of visual
cognition:
"The image stands at the junction of a light which comes from the object
and another which comes from the gaze."
In this sense all screens are very thin..
Cheers,
--
Julian Oliver
home: New Zealand
based: Madrid, Spain
currently: Vigo, Galicia, Spain
about: http://julianoliver.com
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