You hit the nail right on the head !! It's purely marketing hype. Did you notice the 28-70/2.8 ads that say "designed for digital" ? Despite this lens coming out in 1993. :-)
Digital is the big buzz right now and anything that is marketed as "digital specific" tends to garner attention. Have you noticed the digital tripods ? Digital gadget bags ? - John >Subject: EOS 16-35 (why digital in name?) > >Hi > >Just a quick question. I've been thinking about getting a 16-35 lens >for my Elan 7 >and I'm >curious why the advertising refers to it as a "digital" lens. The >store I'm dealing >with sells >this lens in their digital photography department while the 17-35 is >available from >their film >photo department. > >Is this just an advertising "thing" to cash in on digital popularity? >I'm assuming it will work on non-digital cameras. > >Thanks >Rob * **** ******* *********************************************************** * For list instructions, including unsubscribe, see: * http://www.a1.nl/phomepag/markerink/eos_list.htm ***********************************************************
