I'm not a cynical as Bob, but one thing we need to remember is that the larger any chip is, the lower the yield (from the raw wafer) and therefore the higher the cost.

I'll bet the cost to produce a full-frame sensor is wildly higher than for the APS-C sensors (which are a pretty big chip compared to chips like RAM and CPU's). I'll bet for Canon to produce an entry-level full-frame camera the selling price would have to be near the 1Ds and nobody could afford them. This doesn't explain why Nikon hasn't introduced a full-frame camera, shame on them. Canon has shown that a market exists for full-frame cameras even with a selling price near $8,000.

Will Canon enlarge sensor sizes as time goes by? I certainly hope so, but we'll never escape the economics of silicon chip fabrication completely.

Mr. Bill


Bob Talbot wrote:
"The customer is always right"
That seems to be forgotten by almost all the modern
mega-corps of today, Canon included.

There will be larger format mass-market digital sensors for sure: but
I suspect they will not be released until  the current generation have
totally saturated the market plce :o)
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