Aleta: I never said lie. That hurts any company. Enron and Anderson learned it the hard way.
Working in a start-up company as I do, we are constantly struggling for recognition. We participate in seminars, talk to industry analysts, and sometimes pay to get an article written about us (it happens a lot in the computer world). But like you say, credibility is a big factor, so marketing has to walk a fine line promoting the company and not promising the world. And yes, we do sometimes promote features that do not exist yet in our software. We get to promote the feature a few months before it is ready so that we can generate demand for it. This is also standard practice. Sam ------- On Tue, 10 Dec 2002 10:45:28 -0800 Aleta Jackson <[EMAIL PROTECTED]> wrote: > Samuel Coniglio wrote: > > > > Yes marketing is a necessary thing. I am > learning a lot about it in > > my current job. In a nutshell marketing is: > > 1. Making as much noise as possible > > 2. Getting as much coverage a possible > > 3. Exaggerating the truth as much as possible > > Wrong wrong wrong wrong wrong. People know when > you lie. Lies destroy > credibility. Destroying credibility dries up > funding and investment. > Yes, you can get away with lies for a while but > eventually they turn and > bite you where you sit. And by extension, if > one of us lies, we are all > liars. ["us" meaning space development people] > > > 4. Promising the moon, Mars and whatever else > that gets people to buy > > our product. > > Wrong again. Promise what you can do. Lies help > neither you nor the > industry. > > Aleta > _______________________________________________ ERPS-list mailing list [EMAIL PROTECTED] http://lists.erps.org/mailman/listinfo/erps-list
